It is quite unusual to go MIA for a period when supposedly in the midst of a marketing campaign for an upcoming product launch. Normally authors (using the term loosely here) would either be schlepping around signings, or as at present, doing TV and radio slots or heightened coverage on social media channels.
This feels like a definite strategy by her PR team - take some ‘much needed’ time away to show how much this fame affects ‘little old Soph from the village’.
I bet the next step is to have her back online showing how grateful she is to her fans, who have missed her so much (complete with insta collages of quotes) and a few half-hearted nods to how she would have loved to do a proper book tour. Plenty of pre-records of daily life and slow-mo montages of her book cover photoshoot, plus another teaser of her childhood pics.
This feels like a definite strategy by her PR team - take some ‘much needed’ time away to show how much this fame affects ‘little old Soph from the village’.
I bet the next step is to have her back online showing how grateful she is to her fans, who have missed her so much (complete with insta collages of quotes) and a few half-hearted nods to how she would have loved to do a proper book tour. Plenty of pre-records of daily life and slow-mo montages of her book cover photoshoot, plus another teaser of her childhood pics.