I’m no fan of her tactics but I don’t believe she’s bought followers either. I think Gleam started working with her earlier than they have suggested (before the 1m mark) and I think her profile has been boosted from PR backed traditional press articles (a few other big influencers have benefited from daily mail articles). She’s the only Instagram account I’ve heard people talking about outside of forums. I’ve heard people on twitter chatting about her (well before she took off) and I even overheard a teacher talking about her in the playground the other day. She’s gone viral. Gleam must be thrilled. I wonder whether it’s sometimes too much for her, not great timing with her being pregnant. I feel a bit sorry for her sometimes.