The short version is that she backdoored people in via the subscribers that All Ears had built up for years on Instagram. All it took was tagging her personal Instagram account into photos All Ears was posting, and allowing her subscribers to grow such that the current, active All Ears followers were effectively all following her, too. It was at this point she "walked away" via a pinned post and that All Ears audience became hers overnight. There was a deviousness to it, undoubtedly. She "walked away" knowing All Ears was still going to be playing her banked content, this giving her FREE PROMOTION for Mammoth Club.
I'm starting to think she brings Allen around with her everywhere now because she's afraid of getting her ass kicked by certain people.
My apologies, I thought I'd be preaching to the choir here. All you all Molly enthusiasts or something?
I’m on the All Ears side of the fence right now in that they’re finally making potentially fun and interesting content and put more heart into what they’re making, but the argument you’re presenting is completely one-sided and directs no accountability to a large number of flaws All Ears ignored which is the biggest reason why they lost their following.
Many viewers including myself got so bored of the boring videos All Ears was rolling out last year. Particularly how repetitive all of it was - the annoying challenges, the circle jerk of everyone’s favorite restaurants and resorts and rides, thousands of genie plus tip videos that regurgitate the same explanations I’ve heard way too many times.
The biggest problem is that All Ears put very little effort in building a compelling vision beyond Molly’s telegenic personality, to the point that it became the channel’s biggest difference maker. They tried to with those challenge videos but they were so redundant and purposeless that nobody cares after seeing 2 or 3. The low engagement from new viewers on those videos should’ve been enough to tell them it wouldn’t work, they ignored it and both the viewers and their channel suffered.
If they made more interesting content like they are now back then, there wouldn’t have been a significant drop in viewers when Molly left. Now their content has purpose beyond genie plus tips and Nomad Lounge handjobs. Even better, their critique has been constructive and honest which is something that Mammoth Club is getting annoying with their obnoxiously positive reviews about everything.
The repetitive content piece is something that Mammoth Club layered even more into to grow their following, they made sure to mention more opportunities to make content outside of Disney and Universal, something All Ears had never done!
Of course we didn’t realize that this would mean only hosted trips to Harry Potter attractions and eating pop tarts and Oreos, so that part is slimier in Mammoth my mind.
Overall, if people really enjoyed All Ears content for what it was at that time, we wouldn’t see such a split in their audience. Instead, All Ears capitalized on their most energetic personality and naturally a large amount of viewers left once that personality left and the content got even more underwhelming.
I think things are starting to finally click with All Ears, there’s still a lot of chance for that to collapse but I like that they’re trying new angles while the lame Mammoths are boring and safe.