It really beggars belief, currently statutory maternity allowance is £145.18 per week, fluorescent pink jumpsuit is £139 plus another £4.95 for delivery, so thats £143.95, it alienates a large portion of the target audience on price alone, but, according to Clemmie, pointing that out is hurtful. Perhaps if DLAM was serious about this type of colab she could have partnered up with a lower price point company (although why this jumpsuit is more expensive than others in their range is unexplained!
They don't know anyone on statutory maternity allowance, average does not enter their realm of thought, they do not exist.