Lydia will never start growing again because she does not have a niche or a talent. None of the British influenzas do, as a matter of fact. Almost all of them (accept for Tamara?) shill everything that comes their way, whether it’s Jimmy Choo shoes, L’oreal lipsticks, Fabreeze, Samsung or Thermomix. None of the Instagirls from other countries do that. Camilla Coelho has recently moved to LA, Negin built a new house, Romee Strijd bought an apartment, Aimee Song has just finished building her own house from scratch, Xenia Adonts moved into her new Paris apartment two months ago, and still has no furniture. None of these girls has ever begged, let alone tagged any homeware/electronics/or other interior or exterior related brands to get free tit for their homes. Why? Because that is not what their own brands are about! How much do we know about their lives in general? Yes, they vlog/post photos and stories, but it’s all about fashion and personal interests (foods, books, pets). Whereas Lydia puts its all out for everyone to see, tags every single one of her belongings, affiliate links everything down to her underwear and hygienic products in a desperate attempt to rob her followers of any spare penny they still have. And provides nothing in return. I mean, what do her sheep following gets from her? Fashion inspiration? She has no style or creativity, her outfits are neither classy, no street style. Beauty products reviews? Definitely not, as she knows nothing about skin and cosmetics. Interior design ideas? Also not, as all “her ideas” come from Pinterest. Vlogs about events? She does not go anywhere. Travel vlogs? Same as above. Relationship advice? No comments here. So, what is it she can offer to the viewers for people to start following her now? The influenza market is changing. People are sick of basic witches with the same Dior Saddle, NewBottega, new viral LV bag gifting. Creative, with a distinctive talent, going for unusual photography, wearing lesser known brands, promoting sustainable fashion, mixing in vintage items is what new generation of influenzas will be. Jacks of all trades shilling whatever comes their way won’t stay relevant much longer.