My prediction is that she will sell a fair amount of whatever rubbish she offers initially. But the majority of those people won't buy again. Even if it's the best case scenario and she offers an amazing quality product at a reasonable price (ha. fat chance), there are only a handful of people who will buy every product produced in her line.
But more likely, it will be something very overdone and mediocre that anyone can find with an established, trusted brand. So even her most devoted followers won't feel compelled to purchase repeatedly. Either way, that's not a sustainable business.
Yes, all these influencers are the same. I think all will be exactly like Amelia and her "jewerly collection". We will have:
1. First talking about the crappy product non-stop.
2. Selling limited quantities cause is a one-in-a-lifetime-opportunity.
3. Sold-out. And a video of Lydia and Carrie crying cause that crap sold out (of course they produced minimal quantities. More than 50% went into PR free boxes to other influencers to promote the crappy product).
4. All her social media thanking everyone and saying she cannot beleive it sold out!
5. More videos with the crappy product.
6. Another video announcing the one-in-a-lifetime-opportunity crappy product is back on stock, cause her audience response was soo good that they had to do more on request.