if memory serves it was this company behind that ad with Lydiot https://www.billiondollarboy.com/our-story/ as wannabe Alice J-T works for them and I remember her sharing Lydia’s story bragging.Filing ASA complaints on Lydiot brings me so much joy. She hasn't f'ed up as of late ... but this Ibiza PR trip runs afoul of the ASA/CMA in a big way, along with that room spray ad –– definitely something the ASA should look into.
The more complaints, the more attention they'll give to the matter. Happy to oblige.