Lucy Locket Loves #5 Camel Toes & FOMO Woes

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I can't believe anybody would want the awful, plastic, jewellery 🤢 she is essentially a market trader, buying cheap tat and selling it on for as much profit as possible. There is no discernable skill or creative talent there, when she sold leggings on the side of being a pt i had a bit of respect for her, but her company has no core values anymore, its all about profit at any cost. I just can't believe people are so buying the stuff.
 
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I think she should look at TikiBoo designs. I think her childish designs are too niche, she needs to go a bit more grown up I think then she’d sell way more.
She needs to improve the quality and sizing to sell more. I was a fan a couple of years ago but they are nowhere near the same any more. I wouldn’t go near them with a barge pole and can’t sell mine on unless I want to give them away!
 
That advert isn’t even written in logical English! Seems like she’s using a cheap (really cheap) social media advertising ‘specialist’....
Even without the errors, the copy is just completely lacklustre. Nothing to grab your attention, no exciting value proposition. It's not like activewear that looks good is a new, fresh concept - there are so many companies doing exactly the same thing, and it's a concept as old as the hills at this point.

There's no explanation about why they are so comfy. Elasticated? Yep, so is every other legging in existence, nothing new or exciting here. Super soft to the touch? tell me why, and how your fabric differs from the competitors.

Compare it with this wording, from the Manners London website, which I think really grabs you and really describes what they're aiming for beautifully:
"Every piece is made from the thickest dreamiest-creamiest-smoothiest stretch fabric. To be stretched and pulled and washed at the wrong heat and left on the line too long, screwed up in bags with muddy boots and danced all night in and still be your favourite piece of clothing every time. Because we know life is messy so you need clothes as strong as you."

It just seems indicative of a total lack of thought. It's throwing low effort stuff at a wall and hoping it sticks.
 
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Surely no-one is buying those necklaces, £65?! Daylight robbery

You can tell the following has dropped, free delivery and active wear lucky dip not sold out within minutes. Oh dear.
 
Surely no-one is buying those necklaces, £65?! Daylight robbery
Strange how a year or so ago when she looked into getting yoga mats printed she felt that was too expensive ...
I'm sure she said they would be about £65 so never went into production...
 
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Strange how a year or so ago when she looked into getting yoga mats printed she felt that was too expensive ...
I'm sure she said they would be about £65 so never went into production...
I could be a bit sceptical but I suspect she prices things very highly initially and then will hit it with a ‘sale’ or discount code so it looks like you’re getting a bargain. And people fall for it over and over again! The yoga mats obviously didn’t come in cheap enough to make money on even with a big discount
 
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Strange how a year or so ago when she looked into getting yoga mats printed she felt that was too expensive ...
I'm sure she said they would be about £65 so never went into production...
Yet I think lap active wear manage to charge 25/30 for their yoga mats
 
It all makes sense now why they pulled the drawbridges up and closed down the ‘personal’ links…
 
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And probably the real reason why they closed the group too - to stop people posting it in there. After all, it’s a bit embarrassing having an ex-Locket, who you’ve hyped up so many times and even got the group to help out when he was stuck in Spain that time, is now charged with ripping off the public purse! #awkward
 
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Lucy Licky does my head in and obvs her brother is a dick, but I hope people don't punish her for his actions. Stop buying her leggings because they're a sub par rip off made for overgrown two year olds with colour blindness and by all means, but she shouldn't be called out for her brother's actions - she didn't do it. He deserves jail tbh.
 
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