I agree. I think some influencers are disconnected from reality which is Lou's case. Lou is very simple minded and lives in this bubble where she doesn't have to face the harsh realities of life. The pandemic has given a different perspective to people. I used follow quite a few influencers as I loved fashion and used to buy tons and tons of clothing. With the pandemic and the fact we had nowhere to go, I realized I spent lots of money on clothes that ultimately ended up in a donation pile a few months later, which was a huge financial write-off. That's when I started losing interest in influencers. I still like to dress stylish, but I buy a lot less and I try to focus on quality over quantity, which is why influencers like Lou have become of little interest to me (not that I ever looked up to her for fashion advice).
Lou is stuck in a pre-pandemic era (and probably the early 2010s with her stupid mirror shots). She brings nothing to the influencing world. She doesn't have a peculiar style. She never talks about important causes and when she does, it's one story here or there, but never or rarely on her actual feed. Her content is of poor quality. People are eventually going to be fed up of seeing the same Zara / Farfetch hauls and it's not like we don't know what The Ivy looks like! It's always the same boring stuff - workouts, lunch/dinner, Zara hauls, lookfantastic partnership, Farfetch promo code. Go on Sophie Murray's IG and it's the same stuff. These influencers are not bringing anything new to the table and it's getting old.
I think this whole IG influencer thing is going to die down the same way beauty gurus started disappearing from YouTube.
