LGBTQ+ creators suing Google / YouTube

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I really don't think they're going to get anywhere. YouTube and Google exist to make money on ads. If advertiser's don't want to run ads on content that could be seen as controversial it's their prerogative. Free speech is not being taken away because people can't monitise content that isn't advertiser friendly.

That being said Google's power is scary, and if left unchecked will have lots of ramifications. So this might be a catalyst for something else.

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A group of YouTube video-makers is suing it and parent company Google, claiming both discriminate against LGBT-themed videos and their creators.

The group claims YouTube restricts advertising on LGBT videos and limits their reach and discoverability.

But YouTube said sexual orientation and gender identity played no role in deciding whether videos could earn ad revenue or appear in search results.

A group is hoping a jury will hear its case in California.

The legal action makes a wide range of claims, including that YouTube:

  • removes advertising from videos featuring "trigger words" such as "gay" or "lesbian"
  • often labels LGBT-themed videos as "sensitive" or "mature" and restricts them from appearing in search results or recommendations
  • does not do enough to filter harassment and hate speech in the comments section
 
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