It is all adding up that she/they are rattled by criticism. The way she deals with it is just all wrong though. The papers are sniping at her lately because she bullied a journo, social media users turn on her because she is so thin skinned she snaps back at people, and commentators point out the hypocrisy in her messaging (sustainability, feminism, be kind etc etc).
She just keeps clapping back and doubling down though, ALWAYS makes it worse for herself. When most people would be keeping their head down and remaining professional, she is spamming her socials with post after post after post of her posing, and now even getting her husband to big her up, which is the MOST cringe thing ever. I mean, did they really expect anyone to read that and say 'hey you know what... he's right!' - surely they've both been around long enough to realise just how naff that would appear? They truly have disappeared up their own arses now.
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Cringing so hard here....