He didn’t find her remotely attractive, that’s why. He was a huge Big Brother fan and knew that a showmance guaranteed airtime. He was also shrewd enough to realise that getting together with an ordinary looking woman who was slightly on the chubby side would make people warm to him. That’s what happened. John James and Josie developed a huge, almost cult like following of a certain kind of lady who were totally devoted to them and their every move, and also completely savage in their behaviour.
Josie was so possessive and didn’t like him talking to the other girls in the house. There was a housemate called Sunshine who always got on with JJ, and when they left the house they went shopping together. Josie had a tantrum on Twitter and then set her followers on Sunshine. It was vile. Proper bullying behaviour.
John James had his own issues and I’ve often wondered if he was closeted. He turned up on Love Island Australia but had a tantrum and quit when none of the women fancied him