Has anyone seen anyone promoting 30TMfL? Jack pushed it once on twitter, as did 8 or 9 other people (half of whom are known Jack-sceptics). And I can see it's been mentioned in a couple of "Feed your family for £20" groups on Facebook. But apart from that there seems to be.... nothing.They are not giving away any of the printed copies in the current form. They had also agreed to distribute the free ebook, which I think is recipes only. They aren't advertising either at the moment. Maybe it is not too late for them to reconsider the whole idea.
I know some of us were worried that we might accidentally turn it into a runaway success if we all downloaded it on release day. But it now seems as if it's been abandoned - and, as you said, TT have never mentioned it even though it was meant to have been downloadable from them too. I wonder if Jack will ever mention it again?