I absolutely see what you mean that equating being a housewife to being useless and less valuable is misogynistic and archaic—I guess for me personally the point is more that women who ‘stay at home’ do a lot of invisible thankless work that is valued less than ‘bringing home the bread’, so to speak. But Alex really seems to be shameless in how he just...has given up. While I agree that gender roles deserve to be dismantled, I don’t think any self-respecting able-bodied adult should feel ‘totally fine’ about staying at home doing nothing! Especially because I’m sure housewives do a whole lot of work behind the scenes that no one speaks about—unless they’re influencers, in which case we get a granular breakdown of which vacuum cleaner they love this week.I often lurk on here, disagree with a lot of what these influencers do and think it's important we're calling out the lack of transparency around ads. However, I have to say that this whole Alex = housewife thing is so bloody sexist and hypocritical. We moan at Victoria for supporting brands like Victoria's Secret and promoting companies that traditionally make women feel bad for the way they look and then here's everyone calling Alex a wifey because he took her last name? Come on, guys... Even if she went out and did all the work and he literally stayed at home and did nothing, that's totally fine if it works for them and doesn't mean that she's the husband and he's the wife. Wives can bring home the bread too!
There’s nothing inherently wrong with their dynamic of one person in a relationship being the one who earns an income while the other does other forms of labour. Just because it’s not paid work doesn’t mean it’s not work. But at the same time, I do take issue with the tendency for these Instagram husbands to quit their jobs and start assisting their partners—more often than not they’re not making more or better content, and instead they’re tagging along on brand trips and living the high life.
But I agree with your point that conflating these things can be reductive and an oversimplification! I guess on this forum we assume that most users are women who obviously don’t think this about their own gender, and instead the use of ‘housewife’ here is shorthand for what Alex’s behaviour represents. Perhaps a more suitable parallel would be ‘trophy wife’—but at least those are meant to be attractive and pleasing to the eye.
Alex Harrison is...not either of those things. [emoji15]