Are you sure? I’ve been reading up on this on many U.K. taxation websites and the value of gifted holidays are deemed taxable and need to be declared if some agreement has been made with the brand to promote it.Affiliate income must be declared as it is earnings.
Gifts / items sent for review / holidays do not have to be declared as they are viewed as "tools of the trade". This is why influencers post so much when they are away with brands like Destinology and show us so much of the extras / the beach / the spa, they are selling the brand to us (read ramming it down our throats) and trying to prove they are not "just on holiday". They are posting to prove they are working so when HMRC look through their feed they will see numerous posts to support that.
As i said, any item sent for review that comes along with a payment needs to have the payment declared as this is earnings, but items do not. So all those dresses, shoes, Gousto boxes are not included on self assessment
Here is a link to one of the many websites that explain “influencer” taxation.
As social media’s popularity increases, so too does the tax man’s interest in the financial affairs of its stars. Find out more in Danbro’s latest blog.
check out this blog from One Roof Social which also indicates the same ie that gifted holidays would need to be declared.
In 2017, the HMRC accounted for 27,000 Influencers earning revenue through being an Influencer. By 2020 this number is expected to rise to 100,000. As the Influencer marketing sector booms and many creators take the leap to transforming their hobby on the side to full-time work, we’re faced with the