Ruth Crilly aka @aModelRecommends "Disclosure"
Thoughts?
Thoughts?
Take a look through her stories and you'll see loads of these. I have made comments to her asking her to be more specific but you get deleted and blocked.So Mrs Hinch under Gleam Futures doesn't care about the rules
Okurrr
No - it's a bit of a silo issue. ASA only deal with ads and as such are only concerned about the 3 points they lay out. CMA are the body regulating the wider influencer post tagging and cover gifted items, paid for items where there has been a previous paid relationship etc. They advise it should be clear for the consumer to know if something was gifted or discounted or an affiliate link for the influencer and they couldn't personally get the same deal as this may be influencing how that person is talking about the product. They feel that AD upfront and stating clearly each item (not just "some items may be gifted" which is a cop out) is the best way to do this. #spon #gifted #aff don't cut the mustard with the CMA but the ASA have a narrower remit. I think when reports to the ASA relate to things outside their area they should refer to the CMA or let the reporter know they should and how.So does that mean the gifted hashtag is enough instead of ad now then?
Perfect that makes more sense. Just from that screen shot it seemed like some influenzas could get away with the gift BS still.No - it's a bit of a silo issue. ASA only deal with ads and as such are only concerned about the 3 points they lay out. CMA are the body regulating the wider influencer post tagging and cover gifted items, paid for items where there has been a previous paid relationship etc. They advise it should be clear for the consumer to know if something was gifted or discounted or an affiliate link for the influencer and they couldn't personally get the same deal as this may be influencing how that person is talking about the product. They feel that AD upfront and stating clearly each item (not just "some items may be gifted" which is a cop out) is the best way to do this. #spon #gifted #aff don't cut the mustard with the CMA but the ASA have a narrower remit. I think when reports to the ASA relate to things outside their area they should refer to the CMA or let the reporter know they should and how.
B Winging it summed it up perfectly for me this morning. Ads give a realistic representation of the influencer’s reality and what they have and haven’t bought.I think if you are trying to be open and honest about what your getting paid for/ gifted etc then you don’t have anything to worry about.
Those whinging about the ‘confusing’ changes the loudest seem to be those that are worse for not disclosing
Yes. Even if influencer is paid in gift, it’s still technically money so has to be declared as ad.Do you have to put #ad if it is a gift now?