FINALLY they're taking real action and enforcing the law, even threatening jail time if they don't abide.
I can see this creating a huge disruption in the industry. ? I think on the influencer front, followers will grow so tired seeing just how much shit is actually sponsored and gifted, that it'll make them want to unfollow/unsubscribe. It'll also affect sales negatively- people will start to really question if the person is being genuine and will likely see it as, 'Oh, this is just yet
another item they're being paid to mention' and it'll sway them from buying the thing. I can see that causing brands to pull back on doing paid-for ads, or at least being more selective = less "work" for influencers. Plus, I can see influencers (immaturely) feeling resentful they're being watched, and now having to keep track and list everything they were gifted... I think it'll discourage them from posting as much.
Then you factor in that the mainstream trend now is to be mindful (Marie Kondo, etc.) = consuming less. Call me a hateful, evil bitch, but I'm so pleased to see this bubble completely bursting. It was insane that anyone was ever rewarded, and so highly, just for posting a picture holding a product they don't even use.