So just seen on Twitter this and the bloggers are going crazy lol
That's clearly breaking the rules. So many are still breaking them today!"some items may be gifted"
Yes Louise Pentland being one of the first ones to say she always likes to be 'transparent'. I think the influencer field has been a new phenomenon the past few years and the law is catching up with it - influencers such as Zoe have ridden a very lucky wave but the rules were always going to catch up with the new market. Would be interesting to see how businesses adapt to the rules, whether they will be in more control of the influencers' content because they have to be upfront about it. InTheFrow will have to put ad on every post... not that it wasn't obvious beforehand.About time, it'll be fun watching the influencers fall into different catagories, the ones who rant and whine about the regulations but do adhere, the ones who rant and whine then carry on as normal and ignore (because they're 'special' and shouldn't have to be bound by rules) and the ones who just quietly get on with it and do as they are required. The most relevant part to all the new rules is just be honest, am amazed how many influencers have such an issue with honesty.