So just seen on Twitter this and the bloggers are going crazy lol
Thoughts?
Thoughts?
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CMA guidelines:
About time. This is going to have a major impact across the board from the small timers to the big insta "celebs". I like how the government guidelines are clear and use influencer terminology - no more excuses that the guidelines are a "grey area" or "hard to interpret". Let's see how many #ads our favourite influencers have to to declare now!
Good. These people have been making a fortune because it's so sly and sneaky.
If they are honest and above board their buisness model all falls down.
Lots of the channel mum people have a low amount of followers and are making alot, far far more than they should be. They're churning out adverts as if they are entertainment and being rewarded very well.
If they are honest and above board their buisness model all falls down.
Lots of the channel mum people have a low amount of followers and are making alot, far far more than they should be. They're churning out adverts as if they are entertainment and being rewarded very well.
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I can see this site getting very busy when all the defenders of these ad obsessed vloggers suddenly cant see a single post/vlog that doesn’t contain AD!
So many are just using the excuse that everyone breaks the rules, so it's fine. If they don't stop I hope someone is made an example of.
At last the CMA and AMA are responding to this devious practice by influencers everywhere. Wonder how long it will take to see beauty bloggers use #freebie on every post, as they never pay for anything.
I'd also like to see the correct # when clothes are tagged.
According to Cosmopolitan an influencer with 100,000 followers will earn £156,000 a year for only 2 posts a week! As it's around £3000 a post for 100,000 followers.
50,000 plus is £750a post which = £78,000 per annum from 2 posts a week.
Well that would buy a few Gucci belts and bella Freud jumpers. But if these items are tagged, are they actually paid for? I don't think so.
I'd also like to see the correct # when clothes are tagged.
According to Cosmopolitan an influencer with 100,000 followers will earn £156,000 a year for only 2 posts a week! As it's around £3000 a post for 100,000 followers.
50,000 plus is £750a post which = £78,000 per annum from 2 posts a week.
Well that would buy a few Gucci belts and bella Freud jumpers. But if these items are tagged, are they actually paid for? I don't think so.
Interesting article on Bloomberg, saying that this could be a huge boost to Facebook as advertiser's might just start using their ads if the infuencer bubble is popped. Meaning a bust for all the people reliant on the sly ads.
FINALLY they're taking real action and enforcing the law, even threatening jail time if they don't abide.
I can see this creating a huge disruption in the industry. ? I think on the influencer front, followers will grow so tired seeing just how much tit is actually sponsored and gifted, that it'll make them want to unfollow/unsubscribe. It'll also affect sales negatively- people will start to really question if the person is being genuine and will likely see it as, 'Oh, this is just yet another item they're being paid to mention' and it'll sway them from buying the thing. I can see that causing brands to pull back on doing paid-for ads, or at least being more selective = less "work" for influencers. Plus, I can see influencers (immaturely) feeling resentful they're being watched, and now having to keep track and list everything they were gifted... I think it'll discourage them from posting as much.
Then you factor in that the mainstream trend now is to be mindful (Marie Kondo, etc.) = consuming less. Call me a hateful, evil witch, but I'm so pleased to see this bubble completely bursting. It was insane that anyone was ever rewarded, and so highly, just for posting a picture holding a product they don't even use.
I can see this creating a huge disruption in the industry. ? I think on the influencer front, followers will grow so tired seeing just how much tit is actually sponsored and gifted, that it'll make them want to unfollow/unsubscribe. It'll also affect sales negatively- people will start to really question if the person is being genuine and will likely see it as, 'Oh, this is just yet another item they're being paid to mention' and it'll sway them from buying the thing. I can see that causing brands to pull back on doing paid-for ads, or at least being more selective = less "work" for influencers. Plus, I can see influencers (immaturely) feeling resentful they're being watched, and now having to keep track and list everything they were gifted... I think it'll discourage them from posting as much.
Then you factor in that the mainstream trend now is to be mindful (Marie Kondo, etc.) = consuming less. Call me a hateful, evil witch, but I'm so pleased to see this bubble completely bursting. It was insane that anyone was ever rewarded, and so highly, just for posting a picture holding a product they don't even use.
Some of them seem to be having a hard time accepting the fact that they'll now have to mark their affiliate links as #ad. How do they not see that if they go on Instagram and tell their followers about a product they (apparently) love so much that they want to give us the details and then they direct us to a site which, if we buy it from there, they earn money......but they're not advertising it? What do they think advertising is?
Plus some of them don't seem to grasp the fact that if a brand sends them something unsolicited ("out of the blue"), they don't have to mention it. If they don't want to declare it as an #ad fine. They can thank the brand privately and just use it or wear it without telling their followers about it or mentioning or tagging the brand. But at the point where they mention / tag it, they're now deemed to have a relationship with that brand because they accepted the freebie and are now essentially advertising it so it needs declared as such. Of course, we know that if they don't mention it, then that brand won't send any more freebies their way but if they truly love it and want to promote it, then they have to accept that even though it was an unsolicited free gift, they've now decided to share it and as such it needs declared #ad.
I think some of them are being deliberately obtuse around these new guidelines so they can claim they're too complex to interpret and implement and they can carry on as they are. Let's see how that works out for them.
Plus some of them don't seem to grasp the fact that if a brand sends them something unsolicited ("out of the blue"), they don't have to mention it. If they don't want to declare it as an #ad fine. They can thank the brand privately and just use it or wear it without telling their followers about it or mentioning or tagging the brand. But at the point where they mention / tag it, they're now deemed to have a relationship with that brand because they accepted the freebie and are now essentially advertising it so it needs declared as such. Of course, we know that if they don't mention it, then that brand won't send any more freebies their way but if they truly love it and want to promote it, then they have to accept that even though it was an unsolicited free gift, they've now decided to share it and as such it needs declared #ad.
I think some of them are being deliberately obtuse around these new guidelines so they can claim they're too complex to interpret and implement and they can carry on as they are. Let's see how that works out for them.
About time, it'll be fun watching the influencers fall into different catagories, the ones who rant and whine about the regulations but do adhere, the ones who rant and whine then carry on as normal and ignore (because they're 'special' and shouldn't have to be bound by rules) and the ones who just quietly get on with it and do as they are required. The most relevant part to all the new rules is just be honest, am amazed how many influencers have such an issue with honesty.
Its great isn't it ?
One of the likely outcomes is this is that those taking the piss/ flouting the rules will be made examples of ie prosecuted Being cynical about how some prosecutions occur it is more likely that they may go after someone with tangible assets.
The chance of a juicy POCA will figure in their reasoning
Be a hoot if some of the big names get hit with this
One of the likely outcomes is this is that those taking the piss/ flouting the rules will be made examples of ie prosecuted Being cynical about how some prosecutions occur it is more likely that they may go after someone with tangible assets.
The chance of a juicy POCA will figure in their reasoning
Be a hoot if some of the big names get hit with this
Amodelrecommends has posted a new top on instagram thanking an_dem for it.
I've asked why as it's a #gift she hasn't put #AD at the beginning of her post.
Will see if I'm trashed/deleted/blocked or if amr has an explanation. We should all be asking influencers if rules apply to them if they continue to ignore changes.
I've asked why as it's a #gift she hasn't put #AD at the beginning of her post.
Will see if I'm trashed/deleted/blocked or if amr has an explanation. We should all be asking influencers if rules apply to them if they continue to ignore changes.
I've noticed that Louise Pentland/SoG thinks and says that she is being transparent by writing in Wednesdays video "some items may have been gifted", she spent a lot of the video dropping brand names such as Scrubbingtons bubble bath, various skin care brands, Pearls sleeping bag was name dropped. Is she only using these items because they was free or has she spent her own cash on them and we can trust her opinion a bit better. She needs to be declaring which products are gifted. She has just posted an insta pic with her sat at her desk, again she writes "some items may be gifted", quite shocked as its only a small part of her house.. how much stuff is infact gifted! I'm sure she could have listed which products were gifted, especially if its the iMac which was boldly on show.
So Mrs Hinch under Gleam Futures doesn't care about the rules
Okurrr
Okurrr
That's clearly breaking the rules. So many are still breaking them today!
It's like when they tried to do the same for affiliate links, not good enough you have to say for each one.
They are being so cavalier that someone deserves to go to prison!
This c
Yes Louise Pentland being one of the first ones to say she always likes to be 'transparent'. I think the influencer field has been a new phenomenon the past few years and the law is catching up with it - influencers such as Zoe have ridden a very lucky wave but the rules were always going to catch up with the new market. Would be interesting to see how businesses adapt to the rules, whether they will be in more control of the influencers' content because they have to be upfront about it. InTheFrow will have to put ad on every post... not that it wasn't obvious beforehand.
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