Inside the bizarre US government programme sending British influencers to America The soft-power “influencer diplomacy” aims to promote American values through Britain’s social media stars.
Should all future content about the USA from such influencers who go on sponsored trips be hashtagged AD?Cliona has just returned from a two-week tour across the United States. She went to Washington, DC, Los Angeles, New Mexico and Indiana. She met with staff from high-profile organisations, government officials, and visited celebrity-studded sites. She visited expensive film sets and studios, often just doing whatever the hell she wanted, and she didn’t pay for a single thing.
Why did Cliona go on this trip? Because she’s a social media influencer. And who funded the entire thing? The United States government.