I think they fired the PR company too.Crazy that if they had only managed the announcement and their transition in a more managed way they probably could have got so much more support- like ‘we want to extend visibility and activities of the RF into commonwealth areas whilst we will still promote UK businesss blah blah’.
But all they wanted to go on about was how it would work for them, for their finances, and for their privacy. They really missed a trick and messed this up. Just shows how they are wasting precious millions on their PR company. They should have just asked any old Brit in the street what to do!