The American X Factor disaster seemed to be the beginning of the end
I disagree! she went on to have great success with a million lights which was after US X Factor, I think it all really went wrong where she started having this Uber fascination with privacy...
I mean when her marriage to JB started having problems in the autumn of 2015 she wouldn't give any comment on it, it was all a big secret she just lost a
duck ton of weight and blamed it on JBs dad dying, same thing when she got pregnant but refused to confirm it. Again, I understand why she doesn't show bears face but there are people far more famous than her - the Kardashians, Madonna, Angelina Jolie etc - who's kids identitys are not a massive secret. All of the above removes the personal connection people felt they had with her.
A big part of Cheryl's "nations sweetheart" identity, was that people knew her problems - Ashley's affairs, her malaria etc - and could sympathise with her, that was a big part of her appeal! But realistically you can't feel any personal connection to her now because she's a reclusive weirdo who no one really knows anything about