The whole business element is baffling to me.
I understand that currently companies aren’t paying out big advertising spends, but in the long run you need a lot of £5 per month to compensate the advertising spends. The premise is that if you pay you don’t see ads, but if everyone subscribed and no one is seeing the ads then why would advertisers pay to be on the site?
I also don’t understand 350k a month salary bill, I don’t work in this industry it comparable to the company I do work for it seems an awful lot,?