I found her most recent video tough to swallow.
I see the merit in her brand of content, and I can pick up on the message Freddy was trying to convey in this video.
But unfortunately, rather than come across as a fun-loving, frivolous (in a good way) and fantastical woman in her 20s having a great time, the video instead is quite condescending and actually feels quite insulting to listen to.
Quotes such as "There is nothing less luxurious or glamorous than feeling like a sack of potatoes in an old t-shirt and scruffy old shorts. Just think, if you had to rush out the door right this minute for whatever reason, would you be embarrassed to be seen in what you're wearing right now?" don't have the playful jibing manner I think she intended; she sounds judgmental and rude!
Not to ramble, but Freddy certainly seems stuck in trying to define her content and this video is testament to that; she is asking herself what her niche is and has decided that inspirational, quirky and expensive older sister is the ticket. But this will, I believe, be her downfall. By painting herself as a character, a caricature of herself, she makes herself unlikeable. We have seen that Freddy is quite intelligent, driven and can be quite funny. I know she wants to distance her personal life from her professional, and that's fair enough, but it's almost as if she is creating an alter ego here, one which her followers do not recognise and did not sign up for. Personally, I think she will drop the act at some point, but I do wonder if it will be too late at that point.
There is a sort of desperation behind her eyes in some of the shots, especially the mirror ones. She knows that video is inauthentic but has pushed herself and convinced herself it's what people want from her, and it's what she needs to do to be an "it girl".
” is just the cherry on top
