RECAP: if anything's missing, please feel free to mention them. It's long but thorough - so bring your snacks and settle in, because there's pictures in this recap!
Welcome to thread 9, where Irum has somehow managed to go from bad to worse. The question on everyone's mind: does she run a 6-figure business, or is it a 7? While you ponder here's some highlights and a run down of her shocking behaviour in thread 8. She has been called out a lot, as more and more people catch onto her lies.
Highlight 1: Move over Molly Mae; it's Irum's Time!
Irum flashed her privilege and managed to make Molly Mae look like Mother Theresa. After watching a sitcom named 'Superstore,' she filmed herself saying that supermarket workers had an easier life than influencers, because they could switch off after finishing work. She also said that their work - stacking shelves - was fun. Many of her followers reached out to her on IG and told her how tone deaf it was for her to say this, in light of the lockdowns in many countries around the world, where supermarket workers didn't stop working and kept families (and often countries) going in the early stages of COVID, when it was killing people. Her response? "Thanks for the feedback and God bless you" before going on a blocking spree. She proceeded to delete this video,
but our Tattlers managed to upload the video in thread 8 for all to see, before she took it down - we'll try to add it into thread 9, but you can watch it here:
https://tattle.life/threads/erim-ka...clout-but-is-a-massive-sell-out.29857/page-44 (scroll down until you see a post from July 26th from
@gossipgirl59 )
Highlight 2: The Human Migraine in Manchester
She took to the streets of Manchester to celebrate her quinceañera in a floor-length, white dress - just kidding! Irum was there modelling for a bridal shoot, but quickly threw a tantrum. She shared a photo of her pretending to be asleep in a car and a photo of herself looking miserable and annoyed at all the shameless peasants who kept walking into the backgrounds of her photo! How dare this happen to her in one of the biggest - and busiest - cities in England!?
Highlight 3: Irum the Idiot Abroad
Irum broadened her horizons and visited two of Europe's most iconic cities: Paris and Barcelona with her father. She took photos of his hand and a bit of his shoe, and implied that she was there with a potential boyfriend. But what does one do when in such cultural hubs? Take photos and videos on balconies of course! Irum's photoshopping skills were put to the test when she was in Paris, and she complained the entire time and said that the Louvre was "low-key kinda boring."
While visiting Barcelona, she gushed about how she studied Spanish for 8 years, and even argued with Spanish people in...Spanish! And then had her father take photos and record her leaning over the balcony smiling and sticking her bottom out! She then decided to make herself look more buxom, by photoshopping her breasts.
The Rundown:
1. She still can't colour match her foundation
2. She still distorts and contorts her body, to give the illusion that she is voluptuous and extremely curvy, when in reality, she has a slender and athletic frame with deep skin, which we all wish that she embraced!
3. She has managed to take the Tattle threads off Google, under the guise of copyright, threatened to have us arrested and sent to jail, but we're here on thread 9...
4. She tried to use a YSL eye palette as a clutch bag (please: don't try this at home)
5. She shared more and more photos of her feet (a field day for some; a sight that would make others weep)
6. She lies about not having any work done. From the images and videos she shares, it is extremely clear that she has fillers, lots of Botox on her forehead, micro blades her eyebrows, lasered her hairline and undergone laser hair removal. There's nothing wrong with wanting tweakments; but it's the fact that she *lies* about this, has said that she was born hairless (and believes it to be a blessing from God) and filters her photos to lighten her skin, so that she looks ethnically vague/anything but South Asian
7. She continues to to be a Pick Me girl
8. She still can't reply properly to her legion of fans online - and thinks that it makes her quirky and cool
9. She went to a Malmaison hotel, and complained about a couple in the room next to her, who were 'play fighting' all night. Little Miss Modest is so innocent, that she cannot bring herself to say the word: 'sex' or even the word 'vagina' when she tried to try and speak about feminine hygiene products
10. She still has no consistent or coherent branding for herself and her hair oil
11. Her hair oil is still untested, with negative reviews on Trust Pilot from genuine customers who spoke about their hair falling out. She is now targeting non-South Asians by using the term 'hair slugging' (her shampoo, conditioner and scalp scrub are still not out. Beware: they'll probably all be untested as well)
12. She's still doing regular giveaways of her untested hair oil (please see the photos below that show what the oil looks like and how it develops, when compared to other hair care products). She deleted 40 comments from people who said that her hair oil made their hair fall out or become thinner
13. Her dad takes all her soft porn/sexualised suggestive IG photos and Reels
14. She still complains about anything and everything
15. She still gets her religious phrases mixed up and says: "Satnam Waheguru" whenever she mentions any member of her family or puts the Evil Eye emoji, when neither are said or used in Sikhism
16. She has a God complex
17. She still claims to share 'only 10% of her life,' but continually shares updates of her life, her movements and thoughts all the time
18. She pays to enter award ceremonies - £40 for her hair oil to be included as a contender for Best Hair Oil at the 2022 Hair Awards, but doesn't tell her followers this and says that she was 'nominated' - and £25 for Best Businesswomen Award
19. She idolises Georgina Rodriguez and wants to be like her (a WAG)
20. She's still harping on about her article in Forbes - but hasn't shared a link or any screenshots of it
21. She jumped on the bandwagon and milked Sidhu Moosewala's death for clout and more followers
22. She, and a ton of UK influencers, met Mona Kattan and she gave her a bottle of Byerim as a gift (poor Mona: throw it away!)
23. She has managed to dupe HealthyHairBySonia, who doesn't care about the hair being untested, all the negative product reviews and mountain of evidence of it making people's hair fall out. She's going to use it for three months: good luck sis!
24. She lies about owning a warehouse, when she really has a unit to put her ByErim bottles on
25. She decided to talk about her experience of a cervical screening. Instead of encouraging more women to get one down (in all seriousness: please do as it's a matter of health and very important when detecting any sign of cervical cancer), she started to talk about her tight her vagina and vulva were
26. She doesn't know how to pay her bills
27. She's still best friends with her dentist, who sent her a card congratulating Irum on becoming verified on IG
28. Tia Bhatia's father (the Super Raptors fan) held a movie premier in the UK and Irum was not invited (despite wearing his rings on her last trip to Canada). Perhaps her invite got lost in the post?
29. She films and photographs herself giving leftover food (that she's eaten) to homeless people
30. She went to a Sikh-faith based school to give a talk, in spite of getting laser hair removal and being on record saying things about how lucky she is 'to be born hairless'
31. She filmed herself doing a Vogue-style questions video. It's entitled 15 Questions with Erim, but the actual video only has 7 Questions...
32. She's threatened to write a tell-all book and expose people who didn't help her build her business
33. She called makki di roti - yellow roti
34. She appeared in an article on The Sun's website (a UK tabloid) claiming to be a multi-millionaire, who owned her own flat (when she doesn't). She later retracted all the claims made, but we have the original version. See photos below.
Notes:
- We've given her many nicknames: Irum, Bobblehead, Eric, Crab Queen, sis, Little Miss Modest are the most commonly used
- Irum reads every single post, every single thread and responds to us on passive aggressive IG Stories. None of us troll or target her on her social media channels, as she claims. She comes onto Tattle herself; something we do not control or advocate
- For a history of her antics, body shaming, people's interactions with her in real life, please read the Wiki
- 'three hearts' is a response that Irum regularly says to people who comment on her photos or videos (yes: we don't know why or what it means either)
- The pinnacle of her life was getting an A* in GCSE English and being a university student. She's now in her late 20s