RECAP: if anything's missing, please feel free to mention them. I've tried to keep this as concise as possible, but Irritating Irum is the gift that keeps on giving. Welcome newbies, lurkers and our regulars. We have arrived at
thread 10 and - to our knowledge - none of us have been arrested or received threats of being arrested like Irum claims. That's because many of us live in democracies where freedom of speech, expression and thought are allowed. She's tried to hide these threads from showing up on Google search, which hasn't really worked...as more and more people are wising up to her and her lies (including Kim Mann). Here's a run down with some pics and videos of her latest antics, lies and truths about her untested haircare products.
If you have used her products, experienced adverse reactions and live in the UK, please submit a complaint against her to Trading Standards via Citizens Advice Consumer Service:
file complaint here (there's no time limit to do so).
Highlight 1: Welcome to Erim Kaur's Spooky Bathroom of Hell and Horrors
How I wish this were the title of a spoofy Halloween film, but alas, it's not. Irum hired a lady from femmepro to come and professionally clean her bathroom and shower unit. Then she put it online because...well we think it's because this is part of the "10% of her life" that she shares on social media. Bear in mind, she lives alone and this was the state of her bathroom.
A word of caution: the photos and videos are not for the faint-hearted or those who get queasy easily, so please don't eat anything while viewing them. Scroll down to a comprehensive post by
@classytikkamasala made on August 6th 2022 for the photos, videos and more:
Erim's Bathroom of Horror and Germs
Highlight 2: She went to an Awards Ceremony, didn't Win Anything but Flashed her Froo-Froo in the Rain for the Gram
Irum is notorious for centring her entire existence around the male gaze and not from her lived experience as a woman, while creating soft porn-like content for likes, comments and follows. Which is probably why more and more people are catching onto her lies, her thirst traps and realising that something is amiss with her. Irum went to an awards ceremony on the day of her shampoo and conditioner launch (don't worry: she didn't win any awards) with her father in a dress that would make Edna Mode scream and made a Reel of her whirling around in said dress, while flashing her froo-froo. This didn't go unnoticed by her followers who called her out on it, but she decided to do it for the ones who grew up without a mother and/or sisters, and pinned it to her IG profile for all and sundry to see.
Highlight 3: The Arrival of Her Untested Shampoo and Conditioner (S+C) and a Failed Launch Day
She's been going on about this for a while, but she recently launched another two untested haircare products. She claims to have formulated these products with a lab (who she hasn't named or disclosed) and a scientist (again: who is unnamed) and that these two products will cure every single hair and scalp skin ailment known to humanity. Her bottles are from AliExpress, but the untested and dermatologically unapproved products have a similar price point to Olaplex, Keratase and other mega high-end S+C. I work as cosmetic scientist for one of Europe's biggest beauty conglomerates and have debunked her S+C in this post here:
scroll down for my post from Sep 28th 2022
She cleared a shelf that she has in a warehouse (that's not hers) to stock 10,000 bottles of S+C, but sold 147 shampoos and 169 conditioners within a day of her S+C launching (thanks to our clever clogs
@rs2201 and
@gossipgirl59).
@classytikkamasala did some number crunching and found that Erim only sold
6% of her shampoo stock and
5% of her conditioner stock: really terrible numbers for a full product launch weekend!
Her S+C unsubstantiated claims:
- Her S+C are cruelty-free: False. She does not have the cruelty-free logo or certification on any of her products
- Her S+C are colour safe: False. She doesn't have EU certification for this or any from the British Skin Foundation
- Her S+C are dermatologically approved and tested: False. She has no certification from any EU or UK regulatory body
- Her S+C can cover up bald patches within weeks: False. No product can do this. Hair health is dependent on genetics, individual health, diet, levels of stress, age and other factors
- Her S+C can cure eczema, alopecia and appropriate for use on sensitive skin: False. Her products contain synthetic ingredients, essential oils, are highly fragranced and Benzyl Alcohol which are all known to cause skin rashes, irritations and aggravate existing skin conditions
- Her S+C have been clinically tested: False. She hasn't shared any of the results or details of these clinical trials and no information about this is available to the public
Highlight 4: Little Miss Modest No Mo
In a stunning u-turn and twist of events, Erim responded to a comment on TikTok that asked her about dressing modestly, by saying that she never claimed to dress modestly. We have an entire catalogue of screenshots, videos, posts etc. straight from her account where she talks about being modest and dressing modestly. It's a well-known fact that she regularly religion-baits people to boost engagement on her fledgling IG page and to buy her untested products, by promoting modest dressing, previously wearing a necklace with the name "Almas" written in Arabic as a pendant (as tribute to her late mother and her own middle name) and not using the Sikh-given name of Kaur - her old IG name was Erimstagram. She then switched to her Sikh heritage and began using Kaur in her name, when dating her ex and has stayed here for now.
Special Thread 10 Highlight: The Pick-Me Princess Diaries
- This is probably how Irum distorts her lean and athletic build to look like a Walmart-version of the Kardashians - see here
- She recorded a promo ad video for Sky Ad using "her assistant's phone" which showed a previous Google search of 'Can you get pregnant from the pull-out method?' Erim has since backtracked massively, deleted the original video and insisted that she used her assistant's phone (who is a hijab-wearing young woman) instead of her own. We don't believe her as Erim has got previous form for indulging in risky behaviour
- This is a promo video from Asian Wealth of Erim (no filters, in her actual skin colour, before the Botox and real body shape) - see here
- This post by @stardust.intuition shows what Erim also looks like. Scroll down to their post on August 29th 2022 and have a look - see here
- She held a "special" Zoom call and only 50 people turned up. @gossipgirl59 and @jasmineflower22 joined and shared their thoughts - see post dated Sep 11th 2022 at the bottom of this page and Jasmineflower's post from Sep 11th 2022 here
- Kim Mann from TikTok, gave Irum a second a-hole in this series of screenshots from a scathing Live - thank you @gossipgirl59 - scroll down to GossipGirl59's post on Sep 24 2022
- It turns out that Erim has been spelling her name wrong for - well - her whole life so far and claims that it means "heaven" in Persian. Many of us scorned her, as the contemporary word for "heaven" in Farsi and Dari is 'beheshty" or "behishty" (depending on where you're from). We nickname her Irum and thanks to @Desi101 it turns out that this is how her name is actually spelt. Her name as Erim, is a deliberate misspelling of the word "Erum/Eram/Irum/Iram" which comes from Persian folklore and is a classical word for "heaven." It comes from a story in the Qur'an about King Shaddad who wanted to create 'Eram" but was killed by God before he could set foot in it - this is a very popular girl's name in Pakistan, less so in Iran and Afghanistan (two countries that Irum likes to say her heritage comes from, which is not true)
Thread 9 Rundown:
1. She still posts photos of her crusty toes for the foot lovers, so that they can comment on her posts and boost her engagement
2. She distorts her body to give the illusion of having a curvy and fuller figure (pops a hip and looks as though she's about to take a corner kick), when really she has a slim, athletic lean build
3. She walks like a duck and sticks out her bum to give the illusion that she has a full, peachy and curvaceous tushy, when it's really just flat
4. She still can't colour match her foundation, which is why she always looks ashy and as though she's just got out of a coffin
5. She went to a Punjabi party in Leeds, dressed in an all-black dress, with a sour expression on her face and looked like the Grim Reaper, while claiming to not like or listen to Bhangra music (despite using songs from this genre in almost every TikTok and Reel she makes). She then claimed to be a victim of bullying when people (of all backgrounds) told her how much they enjoyed Bhangra music
6. She doesn't know her height: she claims to to be 5ft5.5, but then 5ft6. I've seen her in real-life and she just about reached my elbow (I'm 5ft9)
7. She got a ton of free clothes from Primark, after tagging them in her Stories for months. She also tags brands to get free things and holidays, bearing in mind that she was born into an affluent North London British-Punjabi family and claims to be the owner of a six-figure business (sometimes it's seven-figures, depending on how she feels on any given day)
8. She had a massive pimple on her forehead in the exact spot (pardon the pun) from where she put a blob of ByErim product. She later claimed that it was a "bruise" that came about after she hit her head on a cupboard while having an argument with her dad over the phone
9. She claims to be a hair expert, but the truth is that her hair is thinning, extremely heat-damaged and weighed down with products
10. She over lines her lips in such a dark shade of brown, that it looks like she's been sucking on turds all day
11. She went to Dubai, complained about potentially getting a tan because it would mean that none of her make-up would match. Newsflash: it already doesn't!
12. She has a long horse-like face from using too much filler
13. She wore faux-leather trousers during the summer heatwave in London
14. She went to Italy and complained about everything from penis-shaped pastas to the pure water fountains
15. She had an anxiety attack on her train to Leeds that was caused by German men speaking loudly and eating sausages (I'm German so this made me laugh; what a way to stereotype us)
16. She has a bald patch on her hairline
17. She made a passive aggressive motivational video aimed at students getting their GCSE results - but made it all about her. This video has since been deleted
18. Her face is starting to sag from her excessive use of filler, she has premature ageing in her hands, face and neck areas
19. She still shares parts of her dad's hand, arm or foot to imply that she's abroad with a man or boyfriend
20. Her alleged interview with Forbes (from last year) has still not come out
21. She claims to not use filters in videos or photos, when she clearly does
22. She's the world's biggest perpetual victim
23. She got gifted a skincare product for eczema on her eyelids and hairline (when really it's dandruff), but filmed herself caressing/squeezing her upper breast area (where she does not have eczema)
24. She was caught Googling Fable & Mane lol
25. She can't say Sidhu Moosewala's name properly -
see here
26. She lied about her mother's heritage - we've been though this a number of times, and there's nothing wrong with her having a mother who was a Muslim-Pakistani (see the Wiki for more)
27. She takes pride in not crying
28. She thinks that she has an emotional connection to the late Princess Diana
29. She did a sponsored ad with Lipton Ice Tea (these are very hard times ok?)
30. She doesn't know how to wash her hair and is cross-eyed (but hides it using filters)
31. We have good reason to believe - and evidence - that she's either dating FX bro and conman Aman Natt or is his sugar baby or bed warmer. As of this post, they're both in Dubai, in the same hotel (different rooms of course; sis is so modest and pious) and went to Zuma restaurant together
Notes:
- You can find out more about Erim by clicking on the Wiki (pink button) and reading through her background, other people's experiences of her etc. There's three parts, so settle in and bring snacks for when you read it
- We've given her many nicknames: Irum, Bobblehead, Eric, Crab Queen, pick-me princess, sis, Little Miss Modest are the most commonly used. Egrim is the newest one and comes via our newbie with the coolest username
@BibiYoda
- Irum reads every single post, every single thread and responds to us on passive aggressive IG Stories. Heck, we even give her content ideas! None of us troll or target her on her social media channels, as she claims. She comes onto Tattle herself; something we do not control or advocate
- For a history of her antics, body shaming, people's interactions with her in real life, please read the Wiki
- 'three hearts' is a response that Irum regularly says to people who comment on her photos or videos (yes: we don't know why or what it means either)
- The pinnacle of her life was getting an A* in GCSE English and being a university student. She's now in her late 20s and these incredible accolades are a running joke in the threads
I don’t even have time to thinkkk or eat
Always hyping each other up. Erim wishes she has this with her fake sisterhood 
The “bald head shape” reminds me of when 
three hearts (but for real: thank you so much, I quite enjoy doing them lol)
