She is talking about herself/influencers and how people are happy that this will be the end of them. Sorry Em but I stand by that. There are plenty of influencers that I support and wish nothing but the best and I hope they will weather this storm. But you my friend, you sell pointless tat to young girls, basically encouraging them to spend rather than save on pointless tit. I totally welcome the end of that. Influencer marketing has never seen a recession before but everyone knows that in hard time, marketing and advertising budgets are the first to be cut as companies need to focus on actual necessary overheads and making sure that staff are paid. That means no more gifting and no more 'influencer campaigns'. Its the sad truth. People like Em will try to convince themselves otherwise, but they are all basically glorified sales girls pushing stuff on people who don't actually need it.