Do you think some of the wealthier instagrammers pay for a PR company?

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Lots of footballers/sportsmans' wives type instagrammers seem to have got a huge following pretty quickly when they started up, and also seem to get advertising campaigns and sponsorships from premium brands.

Do these types of influencers pay for a PR company to get them started? If so it must cost them a bomb!!
 
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I think they buy followers.

Most big accounts have brought followers to start with.
 
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