Ok o know this is slightly off topic and I am in his own forum as he drives me mad but I'm fed up of people acting like Joe Wicks is some sort of Saint during this.
Saying what he is doing is amazing. He has always had free content online and the reason he does that is it gets him views on his you tube and instrgram etc and gets him followers to buy his books, workout plans, cook wear etc
He is donating the money from the PE live videos to the NHS but it's only these videos not all his videos. His followers have gone from 800,000 to over 2 million so he will be making significant money on his channel. Most schools are listing it as PE in home schooling either the lives or his other videos he has for kids. So he is getting huge traffic just sent his way. He isn't even doing PE it's just his same HITT workouts which aren't the best for young kids.
He killed himself promoting it across the world and was desperate to get a million live views (which he didn't) and he has been beside himself talking about him many viewers he is getting and asking people what it is about him that inspires them etc
He also put his online plan half price and announced on Instagram that it has been the busiest week they have ever had and he has sold a record number of plans.
There are so many people giving out free content just now from fitness to concerts to shows etc and I haven't seen them getting anywhere near the praise he has and is clearly cashing in on it all bigtime ! There is even talk of him getting a TV show out of it.
So yes if I see one more thing calling for him to be bloddy knighted I may throw my phone out the window