Wondering more than ever where Melvin's head is at with his whole insta thing although we know he's assured his Queen that he ain't going nowhere.
Unlike Mrs H, who apparently got all her ducks in a row on the business end of things from the outset and was supported by Mr H & Gleam on the commercial aspect too, I tend to think Melv sort of blundered onto insta for shits and giggles initially - just something to do really seeing as he's never appeared to have much of a social life or any hobbies (unless you count tat accumulation as a hobby).
And then his follower numbers shot up. He's got Dezza (zero business acumen just like Melv and largely absent of late*) and no management company behind him, but suddenly insta isn't just for a laugh anymore, cos there's a time investment, freebies to be had and maybe money to be made. But no Gleam has come knocking and I reckon he spends a lot of negative time pondering the whys of that (we could all help him out there).
If he's capable of introspection, I think he's reaching a crossroads. Will his ego allow him to say "bye - it's been fun but I'm done now" or scale right back on his activity and cope with a possible hit on his follower numbers? This could be a "test week".
*Busy with Tik-Tok and/or has told Melv he doesn't want to feature in the stories so much now.
Jeez - this turned into a dissertation