I sped through her brand launch video because her inability to string a coherent sentence together just grates on me. She claims she’s all luxe and bullshit, but she’s in this for the quick buck from her devoted (and delusional) followers. I work in the industry so just off of what I know and what she’s said: I doubt her stuff will be made in Europe because of Brexit and I’d be surprised if it’s UK-made unless she struck up a sweet deal because everyone’s been affected by Covid. Makes me think she’s sourcing out of Asia/China since those factories were only closed until late March/April. She’s obviously NOT a designer because every designer worth their salt knows that techpacks and design specs HAVE TO include measurements of every specific detail. The fact she was so surprised that the first sample came back ugly is a dead giveaway. She claims synthetic fibers indicate poor quality, but that’s a myth. There are some pretty great quality man made fibers out there that closely mimic high quality natural fibers (ie cupro vs silk) or lend to the durability of the garment, extending it’s life. She claims she’s got the best manufacturers because she saw labels from other brands. Hate to break it to you, but the majority of factories cater to different brands, both high street and luxury because the big orders offset the smaller, bespoke orders (presumably like Claire’s). She’s delusional to think you can’t search out factories brands are using. Transparency is a HUGE deal in fashion right now so a lot of brands are either already sharing their finished goods factory lists or will be required to pending legislation in the EU. Finished goods factories are pretty easy to find; especially if you’re a designer, you know where to go to get the best prices and workmanship. No talk of inclusivity or sustainability, which as a new brand in 2021 is just missing the mark completely. She also gave no indication of price point. Not a great start since pandemic job loss probably affected a lot of her followers and they might need to save up for whatever crap she’s flogging.