Lorna Luxe xxHe works on the clothing line and editing her videos. I imagine he also edits the crap LP puts up as well since Claire is their creative director or something. Everything they post is so cheese. It doesn't help that Sabrina and team are also v tacky, but it must be working. LP wants to get eaten up by LVMH, or extend their base in the US and go IPO. Founder, early investors and staff make a bunch of money and then the company tanks. Just look at TRR or most companies like this that go IPO. That's what Claire is certainly hoping for, but I do love that no amount of money will ever give that women style. She always looks cheap ... insert Gucci suit that looks like she snagged it in Camden.
There is a lot of $ to be made in the influencer space, especially if you have a capital backing to create a clothing line. Who is that super tacky Brit who has the old husband? She used to be a flight attendant and cute, and since has massive makeup, tacky clothes, massive cheap extensions. OMG I can't remember her name, but she releases collab after collab of polyester crap that gets bought up. Low product cost = Massive profits. I do feel for people who went to school for design and have to watch these chavs make hand over fist simply because they have a following, a following amassed over having the family $ to do haul after haul.