Longtime lurker, first time poster!
I've met Emma a couple of times, and she did seem genuine in person. The first time was at an event, with Stephen and Erin, so obviously she was 'on', but the second time was in the local Wilko, where we had a genuine chat and I helped her find candy canes for her mug shoot.
Despite this, I have unfollowed her, because the way she behaves online has turned me off her. Everyone has an online persona, but hers seems to be turned up to the max! Those faces she pulls and the dreaded takeaway dance make me cringe, and it seems like the more she tries to be relatable, the further away she actually is. You can't relate to people by talking about watching RH all day, but also take about how hard you work!
Sorry for the long post, but I've been reading this thread for a while and wanted to add my two cents