If you go onto the Jimmy’s iced coffee Instagram and scroll all the way back to when she ran it, their posts are all pretty much the same. And in that vlog she even mentions “part of her job is to go to the beach every morning to take a picture” because “it’s their thing”. I doubt she took the job very seriously, she just thought she was instagramming for a living and they probably didn’t actually gain much exposure from her just posting the same photos of the beach every day lol. Seems very pointless.