I think in the last vlog she is starting to realize a few things - like she realizes the bookshelves don't need to be filled etc. The collaboration prospect is interesting with H&M (well she said it's a sister brand to Arket so maybe it's COS or And Other Stories)? I thought she was going to focus on supporting sustainable, slow, clean fashion? Oh well, I suppose right now, it's hard to be picky. She should pipe down about that stuff if she doesn't want to appear duplicitous maybe. The offers she will get for "collaborations" will be from larger companies who green wash at best. It's a hard and non-lucrative road to be a true activist about fashion and being anti-consumption while being a regular vlogger is an oxymoronic enterprise. Not that it isn't possible, just not if you want to make money.
I wonder if she is reading this? Surely not? Why put yourself through that? But she made a point of saying how boring she is (to get clamoring comments that she is not?) and the bookshelves don't need to be filled. I notice she has an ACNE magazine with Fran Lebowitz on the cover. That's from 2012. I highly doubt she knew who Fran was at that time. I did, because I'm old and I'm from NY (well, I'm English but I lived there for 15 years). I highly doubt she's read it, it looks pristine. It's the only one, just kind of lying there as if in a retail shop, not a home. She has a lot of "rules". Books can't be behind glass. Barrister bookshelves were made with glass to protect books. And who the heck cares? The glass doors are very "IKEA" though, I would remove them too.
There are general design concepts for sure that she probably picked up on when she was a visual merchandiser but they are meant to broken in my view - just a guideline. The overriding anxiety she has at home, which is hers alone and she can do what she wants with is on volume 11. No wonder she feels tired with all the work she has to do for the collaboration project. I'm not doubting that those projects are quite arduous. This why they (influencers) get paid so well - not as much as all the people collectively but far, far more than you would get working as one for a brand (usually, unless you're a big name). The company that hires you knows this and willing to pay that amount b/c it is actually cheaper for them.
And for influencers it is much leaner than going through all the red tape and opinions and meetings of a corporation. And they get something fresh. But, the stylist, prop manager, all those things she says she doesn't have, they don't get paid like you do at all. Them's the breaks babes you want the big bucks, you work hard. She could hire Dean (looks like she does already though, for free, LOL). To be fair, I don't think she is meaning to whine but it's not really easy to listen to and she should be aware this doesn't endear. A little bit is okay and human and relatable to an EXTENT but a whole vlog of "oh the pandemic, oh the work, oh my anxiety" well, you don't do that at a job, and this is a job (I sound like my mum now).
Someone earlier said she is really bringing something unique to style. Take a look at
https://www.instagram.com/nordicstylereport/?hl=en (nordic style report). EVERY single apartment/flat on there is almost a carbon copy of hers. No joke, the sofa, the style of the apartment, the chairs, the fireplaces everything. Also, her look is pretty much the same. Except she is a scandi minfluencer crossed with Margaret Howell. A mixed breed of sorts with a little Korean (which is essentially knock offs of Celine and Scandi style proportioned for shorter folks - sorry Korea, there is more, I'm speaking of the brands BB likes). She is a fusion, but it's not radically different.
I quite like her mix. Scandinavian design by itself bores me to tears. She could do with a bit more British insouciance. We, as a country, make fashion more irreverent, interesting and fun. We bring the party to the snore-ee good taste of the continent/Scandinavia. She does have something, but I wouldn't go as far to say it is terribly unique. It's extremely trendy - not high street trendy, but of a certain mileau. They all remind me of the son in Schitt's Creek - you know when he's looking for his first job and he says "trend researcher or art curating? I've been told I have really good taste" Hahahahhahahaha!
I did trend research for 6 years and loved it - but it's a difficult job to get and I had 15+ years experience plus writing, plus being in the right place at the right time and the amount of people who thought my job was easy - well, when they tried to do it, they just regurgitated what was at stores already, out there and their inspiration boards were a mess. I would research history, art, science, all kinds of stuff to arrive at palettes and emerging trends. And it was an obsession that I worked 16 hours a day at (and loved it) - it's a job that's disappearing rapidly though. Only a few companies left that do it well and make money.
There's my novel for the week. I did break it up a bit this time. LOL. xo
) but I just want to scream: read the room!
