Ah, yes! That's a great point. The introduction of "reels" has allowed Instagram to compete against TikTok and I've noticed a lot more YouTubers mentioning filming for reels instead of YouTube content. BB even mentioned that in her vlog: prioritizing filming the brand trip for reels instead of YouTube content. There's also the introduction of "shorts" on YouTube as a way to compete but I've been seeing influences using that less and pivoting back to reels.I've heard that they're going to be TikTok-ifying Instagram too. Apparently they're changing the algorithm to be video-first, we will barely be shown static pictures and the post format will change from a square to vertical aspect ratio so that you swipe through in the same way as TikTok.
It's hard to see how influencers like BB will survive on that platform, given that this particular kind of oversized beige style looks way better better in pictures than in movement or reality
I didn't know about the aspect ratio change though, that's interesting. Seems as though Instagram is going to same way as YouTube and becoming a pain to use.
I don't think influences have enough content or substance to be able to create short clips. It's so much harder to produce shorter, higher-quality clips since it requires a very clear message. BB can't even talk about a blue jumper in less than a minute since she needs to agonize over the shade and the proportions.
BB's content, i.e., 30+ minute vlogs in sepia tones, just doesn't "fit" in the new model.