It makes perfect sense that the ASA wants #AD not #gifted to be used. It isn’t like brands think ‘hmm, that Melissa Abbott in Yorkshire is a lovely lady, let’s send her a new handbag’.
It’s a business transaction where a brand sends Melissa products, often with a discount code and hashtags to use, in return for her showing the products to her followers.
Once she’s shared the products online she is free to sell them on eBay/Depop/etc, give them to her daughters, or throw them in the fire. The brand doesn’t care as their advertising has been achieved.
It’s a business transaction where a brand sends Melissa products, often with a discount code and hashtags to use, in return for her showing the products to her followers.
Once she’s shared the products online she is free to sell them on eBay/Depop/etc, give them to her daughters, or throw them in the fire. The brand doesn’t care as their advertising has been achieved.