I really liked following her years ago, the small house she lived in before she moved into her mum and dad's garden bungalow was sweet, I liked her parenting content and her blog. She seemed like a single mum (albeit a fairly privileged one) trying to have a career and raise her kids and it was all semi-relatable and interesting to follow.
Then... I don't know WHAT happened. She moved into her parents' garden. There seemed to be a complete sea change in the kind of content she was sharing, mostly on Insta. Suddenly it was designer dresses and the dating scene. Photoshoots for Speedo (which I notice she's had framed in every single living room she's had since, cringe). I think perhaps a little bit of Insta-fame went to her head, and then she obviously got approached to write the divorce book, had a column in a national paper for a bit and it all just went a bit silly from there. The rich abusive boyfriends took it to another level (didn't she used to compare one of them to Mr Big? RED FLAG RED FLAG). The multiple attempts to turn her online presence into something else - selling the t-shirts, starting her own marketing agency, which then morphed into Slay, the weird life-coaching agency. Wasn't there one about being happy too?
Now I just can't even reconcile her social presence with the person she used to be. She seemed like a normal middle-class single mum with a two-bed semi in Milton Keynes. Now she's been living in a flat with no space for her kids to visit for the last year or so, has an obsession with status indicators like living in Shoreditch and going to Soho House, and has a weird fiance who literally looks like her own son in 20 years. Social media is a real trip, we've watched someone's life completely fall apart.