sarah akwisombe : Most liked Posts

What we are seeing here is something bigger than Sarah. We are seeing the South Sea Bubble of personal brands bursting like a balloon full of piss.

This also shows that concept of personal brand is quite frankly bankrupt. It is a complete conceit. There is no such thing. It’s either business or you as a person. What we are seeing here is an absolute example of how disastrous blurring of these boundaries can be. Imagine another business transaction you were involved in where instead of business communication you’d be receiving a recording of the owner of the business with his/her partner talking (vaguely) about state of their marriage and how they are feeling about things while all you need to know is when you’ll get your refund for services not being as advertised. I don’t know. Imagine getting that from your plumber. Or architect who designed your kitchen extension, didn’t finish and turned out the builder he employed was a cowboy off Rogue Traders. You can’t? That’s because you didn’t buy personal brand there. You bought a service, service wasn’t delivered. End of.



And yes, I do feel for her. I feel for her as she clearly put a bomb under her own life. Very publicly because to date that’s how she created her business. Her business was her. It doesn’t work because you is you and business is business. That’s why limited companies exist. She has one for that reason.

On another note, and sorry for getting philosophical here. What we have here really is a very old thing - the oppression of women under another name. Now that women are working and all research shows that we carry most of the household duties and do majority of emotional labour including being the default parent, rather than addressing the underlying issues that lead to this (patriarchal capitalist bullshit), the myth of mumtrepeneur has emerged. A mum who apparently has a business that allows her to earn excellent money but at the same time gives her all the time in the world to spend with her kids. A mum who is free from the apparent chattel of 9-5, is in a girl gang and is all about women supporting women. Usually by buying things from other women because that apparently is feminism. Go self employed gurl - boss babe it! Anyone (and I speak from experience here) who is self employed or has a small business knows that actually it often means a 24/7 business that has some flex in it but that flex doesn’t come for free. And there is much more risk to it. And that we need 9-5 because you need to be able to call your local council for some paperwork or have a hospital admin who isn’t in insta posting pictures of herself in MAMA sweatshirts for 100 quid while processing vital life saving appointments. You know - ordinary women doing ordinary jobs who need to get paid for them sufficiently, have childcare that works for them and husbands who support them. That’s worth fighting for. Not this fake instafeminism nonsense where apparently if you change your mindset the money will come. That’s why MLMs exist as they peddle the same shite and we all know how it ends.



Note how how the narrative we often see now is that overwhelm caused by unreasonable tangible things like cost of childcare, cost of living and not having a 50/50 divide of home duties is now apparently completely resolved because you need to work on your “mindset”. Go and get that money babe. In her podcast Sarah starts talking about it as women sitting at home and going “ooh I can’t do that” so her solution in her own words is her telling them that they can. And that’s it - all everything resolved. Really? Look how women were asking her mid the mad selling spree she was on how she manages it all? That’s the big question all women are struggling with because of tangible and very real things that are happening around us like gender pay gap, default parenting position, cost of childcare and impact of pandemic where women do most of the homeschooling and housework DESPITE having full time jobs themselves, all amply evidenced by research that shows that women have been disproportionately affected by the pandemic. And the answer was: work harder babe and deriding 9-5.



You know why lot of these women (I know, not all) defending Sarah are in some sort of “mindset coaching” or equally intangible “products”? If they turn on her it would expose the flimsiness of their own businesses.



There are very few women on insta that actually do work that empowers women. Mother Pukka doing her flex appeal work had done more than most actually. Because she’s tackling a tangible real problem for women and sits at the tables where decisions about it are made. She’s an exception in sea of “personal brand” nonsense and a walking example of how difficult it is to make that work have an actual impact rather than perpetrate patriarchy under another name.



By the way - compare this Live (and all the stuff released to date by SA) to MotherPanic‘s announcement on this. "I had paid money to this coach, he was unethical, stole my money, and now I know he also was inappropriate, unprofessional and abusive to other women. Let's out these guys - these are their names. Police has been notified. Spread the word. The End." That’s how this should have been done plus apologies for having exposed customers and full refunds for all work done with LD. Ask yourself why it wasn’t.

This is bigger than SA by the way. She is bearing a brunt of exposing all that’s wrong with this approach. The question here is: will she emerge having ditched this model or try to continue with the same.i wish her the best. It is a shit show and she must be feeling absolutely destroyed but really, this is business. Treat it like one, set a boundary, cut your losses, refund and work from there.

Hello! (New here) I just wanted to say that what you’re saying about exploiting women is spot on. This is not supporting women and never has been. This is cult-like manipulation and tapping into women’s vulnerability’s for her own gain. There are plenty of aspirational women out there who are genuinely changing the future’s of women and girls (and daughters) for the better and it makes my stomach turn to see SA pitching herself as some sort of hero/martyr/guru when she is simply out for herself. What SA has always got wrong is the notion that chasing money (at the cost of your family, friends and mental health) does not make women empowered or free or equal - it makes them slaves to money. Nothing more nothing less. She has been both brainwashed herself and brainwashing her followers from the beginning into believing the lie that money equals happiness. Fast cars, designer bags blah blah blah - do not bring you happiness. Life can be beautiful, brutal and short. Freedom and empowerment comes from peace of mind - not money. Women please - if you are struggling, suffering or in trouble, look to someone who is a giver not a taker for advice. And please I implore you, if you have heartbreaking secrets - she is the last person you should be sharing them with. This (again) is cult like behaviour. Tell your heartbreaking secrets to a trusted friend - and if you don’t have one - try and access professional and ‘tried and tested’ help - such as The Samaritans. They will be able to direct you to a safe ‘ear.’ X

FYRE 2.0 and the get rich quick culture

It was only until earlier this year (2020) that Instagram added 'scam or fraud' to its reporting functionality and it was finally a blessing. You can now (and I sincerely hope you do) report instances of suspected fraud. But what was a string of Insta users flashing bundles of cash, fancy watches and posing in crazy expensive cars to convince others to invest via them into bitcoin, fx and shares now started taking a more sinister form. That of performance and business coaches. Personal development coaches. Life coaches. Happiness coaches. Empowerment coaches.

Let me make it absolutely clear here:

Most coaches can help individuals who want to take their business and personal performance to the next level with solid plans and advice. They can add value to you and, depending on their qualifications and prior experience will be able to command a respectable fee even one that sometimes feels eye-watering to most. I fully respect the work that trained and experienced coaches do. I know many such coaches. I also see nothing worrying with people wanting to invest in themselves, through a mentor or coach, especially as it can help them focus on long term goals. There are indeed many success stories.

My advice when it comes to choosing your coach:

• Make sure you research your coach, their background, understand whether they are trading as a business or as sole trader (this will tell you if they are big or small but not necessarily) and what fires them up. Ask for testimonials. Research those success stories. Is the testimonial from someone who actually did something big after hooking up with the coach?

• Before you part with any cash, understand and agree, in writing (it does not need to be a formal contract, this can be an email which also serves as a contract), exactly what they will be helping you with. Ask them to be specific. Ask for a time plan.

• Make sure your personalities align. OK, maybe they don't completely align but if your coach is making your feel uncomfortable for any reason, I think you need to really think why that is. Mentors and not there to be aggressive or intimidating. They are there to listen and guide. You are not signing up as an army cadet, and you should not expect to be set unrealistic tasks that set you up to fail.

Personally, I would prefer to go for a coach who fits with my professional and personal values (hard work, integrity, transparency, empathy, inclusion), who has been in their role for some time, are known and respected, are transparent, are qualified and set realistic expectations.

I would not join any coach who told me I have to wake up every day at 5.30am to do a workout. I would ask this coach "Why are you setting me up for failure?"

I would not join or want to be associated with a coach that talks absolutely nonsense just to fill the hours.

I would not join a coach who seemed as obsessed with making more money as SARAH AKWISOMBE is - it would feel they're still into their own success journey and maybe they should achieve THEIR goals before they start working on someone else's!

I would not work with a 'business coach' who bashed the office 9-5.

• Because if you are a solopreneur, you should know damn well that the 40-hour week in the office is far better than the 24/7 of the solopreneur of a startup.
• Because the world needs solo-preneurs as much as it needs the people who answer your call in a call centre when you need to order a POS (point of sale) to process payments from your customers.
• Because office workers on PAYE reliably cover through their taxes a lot of the money that goes to our schools, roads, and hospitals.

Most of all, I would not work with a coach who tried to woo-woo anyone into thinking that making money is easy and all you need is positive thinking and good vibrations.

GIVE ME A FUCKING BREAK SARAH AKWISOMBE.

To convince you, these coaches have a whole arsenal of weapons, including visual aids (posts showing off the money THEY have made out of the product they are offering you), Neuro-Linguistic Programming (NLP), as well as relying on a fan base to spread the word about them.

Their business model is based on coaching people 1-2-1 as well as in groups, often giving names to their product offering that make you think you are about to be coached by someone like Tony freaking Robbins.

Surprisingly, their business model also works by coaching the 'next generation' of coaches (from which they often will receive a commission) or by doing some serious up-selling.

up-selling - persuading a customer to buy something additional or more expensive - a classic MLM technique

Click to expand...

While the course you just bought should be able to reveal you all the secrets in making a shitload of money with minimum effort (and why the heck are you still in your 9-5 desk job), you suddenly realise 10 minutes into the course that it is the NEXT course (on which you will get an EARLY BIRD discount, cheer up) that is going to be the SMASHING ONE. Oh boy. Yes, aggressive Multi Level Marketing techniques exist not just in the sale of Arbonne products on Facebook but also in the sale of courses of all sorts.

Again. The majority of coaches sell good value products and deliver GREAT CONTENT with honesty and integrity. It's that small % of self-proclaimed coaches who lack both honesty and integrity, as well as qualifications and experience, who try to sell you courses that you don't need that I am focused on.

Click to expand...

SARAH AKWISOMBE has changed direction far too many times in the last 4-5 years to be able to claim that she is specializing in something in particular other than blagging.

• She's a failed student of interior design;
• an aspiring interior designer (arguably something she should have followed as she is good at putting together concepts that are different to most) that she does on-off. Not long enough to be called an expert, and she does not have a permanent team around her; I would therefore not call a one-woman band as a 'successful interior designer' for a couple of years
• a blagger on all sorts - including antiques (based on the fact she lived in an art deco building)
• a blogging coach for a year or two
• a business coach for a year

I do not buy the victim story. She sought out someone who reeks from a mile, and introduced her to her audience. I doubt he tapped her on the shoulder and she was immediately hypnotised but who knows, she might use this as an excuse too. She used her audience's trust to sell them dreams of fast riches.

She betrayed the trust of her husband so of course there is no wonder she would betray any of her clients in a second for a quick buck.

And getting back on Insta so quickly, parading said cuckolded husband in her lives and photos (oh the shame, cringefest) and trying to wrap her new offering in pink (studio) to make it appear less of a threat... what can I say, no surprises there.

No doubt her cheerleading squad (all those who press like and leave comments of support) will continue to support her. Why? Because common sense ain't so fucking common after all, despite popular belief. Do not let this deter you from speaking up. Feminism is not about allowing other women to throw you under a bus (she was happy to do that with her audience and you guys caught her out and stopped her, thank you).

I hope those of you affected the worst by her actions and ongoing gaslighting, ultimately find inner peace and are able to move on.
As always, do your own research before parting with your hard-earned cash.

I have followed this thread as a lurker since the very beginning.
Been following SA for years before all the recent events, since 2017 I think ? And I used to love her. I didn't always agree with her, but I thought she brought valuable content and energy to my feed. So much that I bought the IG course, which I did and really liked. It helped me grow my Instagram massively. Then I did M+M, thinking of it as an investment because of the network I'd gain. It did help me change my mindset, and I ended up working with several people from that group so, in terms of ROI on what I've given SA : I'm happy. Not involved in SI or BA at all - felt physically repulsed by LD so couldn't have approached those programs with a 10-foot pole.
However.......... the past few months have been an absolute, absolute shitshow, and her recent return to social media has actually been triggering for me. I wanted to root for her so bad (never enough to leave a phony IG comment lol seriously who are these people), but I wanted to believe that she had been misled and abused. Because I was, by a similar macho man, and it left me fucking reeling. Close to six years ago now and I'm still dealing with persistent PTSD and will have to restart talking therapy because of it. Sometimes I still start randomly crying and need to be reassured that my partner still loves me, like a baby.
When that part of the story started to unravel, I thought a lot of it made sense. I would never, ever have attacked or shamed people who felt "disgruntled" (lol Sarah using that word again with a fake profile was one of my personal highlights of this thread), because I am not a gaslighter and I believe that people have the right to express themselves and communicate their feelings. But in my mind it made sense, because my life had also been previously been torn to shreds by someone similar to LD. It made me do things wildly out of character, treat loved ones badly and it certainly alienated me from my close circle. So, I thought that most of her customers probably hadn't been through it and couldn't understand the magnitude of destruction these people cause. Still - she was wrong not to address their concerns from a business point of view.

HOWEVER. I absolutely wasn't f*cking ready for what came next. When she confessed to the affair my respect for her just flew out of the window. The way she fed JA to the wolves, on camera, the way she didn't interrupt her live discussing every detail of it when her daughter knocked for her, the way there was NO MENTION of how much damage was caused to another young family, another wife, and other young children.....I was actually gobsmacked. And the worst part was how quickly everything was rugswept from there, with deleted videos, a ridiculous 3-day break and then coming back with a pathetically smug picture. I'm sorry - what the actual F ? Yes, people react to things differently, and grieve differently. But as other people have said previously, it takes a LOT of time to recover from something so deeply destructive. It leaves you an empty shell of a human - you literally cannot just bounce out of it. I didn't eat for weeks after my abuser finally left me and it took me months to stop crying every day, years for the nightmares to stop. I cannot for the life of me figure out what the hell was real and what wasn't - and as many of you guys have said it, that is what being gaslit feels like, and it is icky and disgusting. This was my last straw and I have unfollowed. Very scary to see that she seems to have pivoted to a similar MO as LD, "coaching" with 1-2-1 clients, flashing a fancy coworking space to lure people in, but because it's pink and with women it somehow isn't as aggressive as the bloody manor and rented Bentleys.

I feel sick over this. I work so hard on my business in a very niche and male-dominated industry, I attend as many conferences as possible to make sure I'm keeping up and continually educating myself, and seeing people like this cruise along on fake clout and abusive behaviour is VILE. Shame to think that if she had committed to interior designing and taken the time to further her education and business knowledge I believe she could actually have had a big break, without hurting or conning anyone.

I think I need to come off this now. I wanted people to see through her so not to fall for her bullshit again, and I think most people have.

It’s depressing to see all the women who were misled by her and are still fighting to get their money back. And it’s even more depressing to see her levels of greed, that she’d rather destroy her family and business than returning the “bad money” she made through all the bullshit she said.

It feels inappropriate and uncomfortable for me, a stranger, to know she had an affair and that her daughters will find out about it. And that her daughters will have to live with her actions (the private actions, and the public ones).

It’s a turn I wasn’t expecting. That she would purposively affect her family this way and as a mother I didn’t really want to watch that, and to watch her daughter coming in as she was doing a live talking to random strangers about betraying her husband and her daughters’ father.

I hope her business practices get appropriately investigated, whether legally, through the press, through consumers bodies.

She still hasn’t addressed those, but equally she has done enough damage to her reputation that hopefully she won’t be able to operate again in the way she was operating.

The end

Thank you and respect to all the courageous women who spoke up

Edited to add, thank you @Squirrelfriend for starting this - you have done way more good than you think!

YomAsal said:

These latest stories sound painfully like she's about to write another book or run another course where she "helps" other women through difficult times. For a hefty fee, natch. Lack of professional quals not an issue as per.

Click to expand...

"Has the patriarchy made you accidentally have an affair, fuck up a business and rip off loads of women for over a million pounds? I know how you feel. I'm Sarah Akwisombe, #bossbabe at Bullshit Business School - and I'm running a special 6 month Feminist Accelerator Mastermind Accountability Power Manifestation Ultra Class.

Normally this costs £84Bn a month but if YOU sign up NOW because you DESERVE It and want to TAKE ACTION then it's just £177 (remember it has to end in a 7) a month.

BUT THAT'S NOT ALL!!! Sign up NOW and be one of the FIRST and you'll get this extra VALUE STACK worth £56,000:

- Some wierd AF videos of me grinding on a yoga mat at 5am!!!
- an angry bald man shouting at you!!
- some pictures of the angry bald man's rented car!
- The EXCLUSIVE OPPORTUNITY to get extra ripped off by an angry bald man and his coked up brother!
- a SHOEBOX full of feathers, stones and a couple of tarot cards!!
- some IG stories with fake testimonials and NLP mindset trickery to keep you hooked!!

And as if that's not enough! The 25 best students that I trick/coerce into paying even more money get to come away on a weekend away so I can get some illicit shagging done and the shout man gets to rant at you the next morning!*




*please note you need to pay your own accommodation, food, drinks and travel.

HOW FUCKING AMAZING IS THIS?!?

YOU DESERVE THIS!

SIGN UP NOW OR THE PATRIARCHY'S GONNA GET YOU!"

Oh please.. so chess is the new distraction. Get ready for the constant chess references on her grid/stories, then we all know what Sarah will do next... 3....2....1

Guys so many (1 random follower and 3 friends) have been asking me about chess and are interested in the different tactics involved. Do you struggle to understand chess even though you've never thought or cared about it? Have you mastered checkers and ready to go to the next level? Have you always thought it was a game for men because the colour of the board gives masculine low vibes? Are you looking for something to take your mind off being accountable?
Introducing MAJOR CHE$$ MOVES
Major Che$$ Moves can teach (I'm not a coach) you how to show up and play chess like a Bo$$ - I know simply amazing stuff!
It took me 20 minutes to put together and even though im not an expert I've won 2 games and only started playing 3 weeks ago which means I'm f***king SICK!
This is a chance for you to get a step-by-step guide on how to win (I'll use your time and money to figure out wtf I'm doing) because being a champion like me isn't that hard
Sign up to the waitlist now as spaces are limited and you don't want fomo. Once it begins and everyone shares their workouts (h/w for months 1-3) I know people will be messaging me to join but its too late - you obviously weren't serious about your future.
Major Che$$ Moves is a 6 months course (might be 3 or 4 though) priced at just £19999.99 a month but if you've purchased Toss magic (buy it again) you will get the course for the discounted price of £19999.97 with a free smoke stick.
Our large team Major Che$$ Mob (Jason & I) have been working so hard behind the scenes so once you get the launch email buy it quick! If you have any questions contact the team at [email protected]
Dislaimer - If you're unhappy with the quality remember im not a coach/guru and we are all figuring this out together, complaining and asking for refunds is very low vibes babe. If there's a problem just move on because I cant lose the Tesla so smile and share your workouts and fake success stories in a chance to win a repost on my socials, alternatively you can F**k off and do one.
*4 hours later*
WOW i can't believe so many of you (8 people) signed up.. remember the waitlist closes tonight so be quick, only a few spaces left (but there will still be an opportunity to join anytime).

* 2 months later - Sarah has been playing the Ukulele for 5 days*
Guys so many of you have been asking about my music career.. so I have created a course called Cush & Lele like a Bo$$ - how to learn the Ukulele while you smoke weed. So SICK right!?

This is the basic template Sarah uses for everything with segments she obviously learnt from Llewy. Its funny but dangerously sad, pathetic and not normal behaviour. She needs to give refunds and seek professional help not start a new business. When will the cycle end?

screamqueen said:

It’s clear she really has learnt absolutely nothing from all of this, that much is clear to me.

SURELY if you wanted to make sure this was as far removed from what you were doing before with a certain someone, you’d look at exactly what the issues were and do everything you could to iron that out. I mean, offering a specific breakdown would be a start.

Click to expand...

For £97 a month, I'll send you a hastily prepared pdf of everything Sarah Akwisombe has done, so that you can do THE EXACT OPPOSITE and in do so, run a far better business than she is.

HURRY and register NOW! There are only LIMITED SPACES available!

You DESERVE THIS!

Sign up IMMEDIATELY for a free added bonus of 5am exercise videos.

DO IT NOW!!

Fuck me, this shit is easy......

I’d like to get in very early for thread #5.
wanted to make a quick buck, turned out to be a cheap fuck

For those who missed it... of course it was deleted quickly...

Been finding this whole thing kind of triggering, what a car-crash its become. Watched Sarah’s live from this morning, and seriously hope someone stepped in after and got her offline - hopefully her mum can speak some sense into her and keep her away from anymore live talks. The destruction is spiralling and she doesn’t seem to see that she’s the one feeding it and making things worse for herself...


I feel for her daughter walking in. Listening and hearing this stuff are things that will stay for a long long time. Can be so damaging to a young mind, even just watching the body language, change in behaviours affects children. It’s all there public online too...

What’s Screwed up about all this to me is the drag out of a proper apology or even admission/understanding on the client front; I quite see why so many customers are feeling gaslit... what has been sold, under the guise of really self-esteem and guarantees of helping you to earn more money (and be healthier and happier), to vulnerable individuals in a time where a lot were in Covid panic... then came with some pushy, bullying type tactics and really inappropriate comments...

There is no doubt in my mind Sarah’s own behaviour changed. This thread started from that front, there is no doubt she stepped away from her morals, things she had said and stood by on other courses. She even said that herself... and it’s clear to see it happened. If it happened as a result of coercive behaviour and falling victim to a narcissist with no good intentions but to hustle and swindle people including her, it still happened. She still put down 1-1 (high paying!!) clients on her platform publicly for not performing well enough (I put the phone down on her - she hadn’t done her homework), she still told people being unwell and taking a break was failing, having children is no excuse not to find time!, she still pushed people to do all the things she was being pushed to do herself (and took her further from herself and affected her mental health now she says). All in a manor which started to come across like him (a bit bullish and bully like).

She still stepped far away from the supportive group mentality, positive vibe work she had been putting out with Jen and her mum. She doesn’t seem to get that her other courses, were like the gateway drugs to lead her loyal customers into buying into the LD stuff. Then those customers were faced with more aggressive selling, bullying type mentality of breaking people down, by pushing pain points and weaknesses, and fomo techniques in order to create a dependency to feel they needed more ‘’coaching’’ to get the false high and thus buying more courses to help them make their millions...

IMO, her target audience are very often vulnerable people - not necessarily on purpose but a lot are. Courses at £50 with her mum who is a counsellor that focus on issues like imposter syndrome and low self esteem - attract a certain audience. This is her entry course. Courses like M&M which focus on again how to overcome blocks focus on things from your childhood/past or ingrained beliefs - they do naturally attract more vulnerable audiences. In those groups many many women come forward with their stories and open up. I was surprised on her stories other day she mentioned she was shocked how many people have experienced narcissistic abusive people - I’ve seen it discussed a lot on her various forums. I would think really the shock is that she hasn’t believed she was someone who could fall in with or fall for that type of person... and didn’t foresee the destruction to/and by her it could cause.

I’ve seen so many women speak in her groups recently dealing with DViolence, Abuse, bullying at work, childhood trauma, physical health issues, mental health disorders, bereavement, post natal depression.... I know myself working with female start ups (NOT as a coach or in business courses!) most do it in a hope for better life balance and many when I get to know them have a personal, often vulnerable story as to why they (like I) stepped away from their previous employment and hoping to make a success of turning their work life around in a new direction. IMO big life changing events make you more susceptible to want to make big changes/take certain risks and look for peer support to do so, but also if your in a place of vulnerability at that time you can most certainly easily fall into hanging onto hope through a coach or course in a unhealthy way. This isn’t all customers of course, a lot will be successful businesses already I am sure that are neither emotionally or financially vulnerable to upselling tactics, It’s just something I noted is not unusual in the groups (coming out of/or in a difficult life situation).

I didn’t like what she said things about Instagram feeling she owes them something. It’s not that, not about insta, there comes a responsibility with moving into coaching areas surely, a counsellor, PT or other wellbeing therapies industries have a certain duty of care?

For the record I do not doubt the power of a criminal mind and narcissistic toxic personality in quickly creating a cycle of co-dependency
And coercion. BUT The reason I find this so triggering today still not finding the emphathy or understanding for what she has been party to bringing others into, is because I went through this as a child.

As a child just a little older than her daughter, very quickly following the death of my mother, my dad married a severely disordered controlling, mentally abusive and violent person who used the type of coercive control and emotional manipulation now being discussed which years later did lead into violent physical abuse. There were many red flags not noted until far too late, It is crazy to look at the situation in hindsight, falling fast into a relationship within a few months after his wife died, marrying and bringing a new person permanently into the house and home with children (all happened within months!!!). I’m sorry but nobody with true intentions would plant themselves into the life of and marry into that senario... subsequently there was very early (weeks in) manipulative behaviour, coercive control, total change in his behaviour and typical cycle of abuse - most all directed at him not children, but we didn’t escape the effects of it. He was both a shell of a person within a short time, and also accepted bit by bit more and more of controlling behaviours, then took on over the course of time ask so disordered behaviours which were not abusive but become like a clutch for power/control back when you have been reduced to really nothing.

As a child/teenager/young adult I had so much anger, because of course I see and recall only the terrible parent/lack of protection for myself/ loss of all his previous morals!! the mentally (never physical to me) abusive behaviours I was exposed to by her over the years of marriage to this individual before he finally divorced her and got us out of it. Then came the later unpacking/counselling, talking it through, crying mess and realisations which occurs when a person starts to learn about how the gradual manipulation and control tactics/abuse have taken hold over a period of time, looking back over it all, making them behave/agree to and do many things out of character. I do believe that getting away from the person at whatever stage is when you start to process it. It’s not necessarily only possible in long term senario/each person who experiences this awful stuff will have a different experience.

(I wonder if having a public profile of your whole life/family everything about you easily researchable could help someone to have the tools to know what and how to manipulate better... just a thought)

My upset was so strong with my dad for years after because of the victim mentality he had (he was a victim that I don’t dispute!!). But the knock on effect, how half arsed/shoddy unpresent a parent he was during that time is something I have never been able to get a real genuine felt apology for, as he sees that time as him literally constantly Firefighting, working, worrying and putting first his children etc etc. That’s not really how it was as he was getting mentally unwell from the cycle and wasn’t at all present or protecting - our whole world was collapsing, and in fact he was gaslighting and almost as bad as he defended and enabled her behaviour whilst he was stuck in the cycle... and afterwards he couldn’t see that it was too hard to see it from outside his own experience.

I feel this is what is happening here is a there is a real element of post-trauma/shock lack of empathy or so called ‘emotional blunting‘ because it’s too painful to admit that the one thing that all along you wanted to avoid doing, you actually did - for Sarah the affair has been admitted. It’s been exposed. To admit she really did let down customers and/or produce anything which could have been bad or damaging to her customers/to her previous brand ethics and morals is now maybe the hardest thing. And actually someone with that type of narcissistic personality has been trying to reduce the other persons self worth from day 1, particularly where they care the most, to later considering in to be the hero or be needed for the whole time. Actually I saw LD doing this so clearly in the made a mil video - she was making herself smaller/like she wanted to disappear.

These personalities also enjoy to see someone reduced to loosing things they love, people or other. When push back occurs - then comes personal attacks, depressive episodes/suicidal threats and poor me manipulation - followed by love bombing apologies and change again. Being exposed to this as a child, made me also susceptible to falling for it again, yep fallen in with 2 men like this in short term relationships as a young woman (plus a year with other woman in business which nearly destroyed me and my business as a adult who didn’t see that coming in my life again! ) so I’m well aware of those cycles she mentions and how destructive they can be, and how hard it can be to get out of it, even early on. Some people are extreeemely good at this stuff! I noted the behaviours in LD a little while after the first course with him I did, and I stepped back from Buying anymore luckily this time I felt really uneasy about him and started to feel it with Sarah too. I have however invested a huge amount with SA this year - I’ve bought almost all her courses pre LD.

I know myself When your constantly being charmed, then criticised, then build up again, reduced to emotional breakdown, psychologically manipulated then told your amazing - you can develop a emotional numbness. I see that in Sarah: I saw it before the fall out. Her eyes started to look very blank and more and more unwell. She’s also suddenly very reactive and defensive yes. At the moment she seems to be pitting herself ‘me Sarah’ and whoever is going to support me, against LD and the rest of the ‘trolls’ online. Sadly it’s business and paying clients. Not about popularity.

It’s so damaging this is playing out in direct talk to customers! Please sarah step away I hope she and her family do recover. Particularly Jason and children who will have been very hurt and affected by this. I really hope LD wife and child are ok, and glad to hear it sounds like she has separated from
him now.

The way she’s defending content they did together was great today, is concerning because it feels like his ways of talking are still coming through in her defences. Her mindset today still appears altered towards him being something amazing in my opinion, and I wouldn’t be surprised if she is actually feeling still pulled back towards wanting back that relationship. My gut today told me as much that’s she still quite defensive of it, and a few weeks ago was fully in it
And on a high with the ‘love bombing’. I hope she really does open her eyes to truelly understand what trauma she could have triggered or caused for others also in her own knock on behaviour, the up-selling techniques and all to people who totally couldn’t afford it/and or were vulnerable. It is definitely not mutually exclusive to be either a victim or a perpetrator.

Sorry Rambled
On So long . I clearly been provoked by lot that’s been said/happened over the past few days and weeks and wanted to share my story and thoughts on it now the truth has come to life. This stuff is so not black and white, but bringing the messy personal stuff to the forefront of business is never going to be a good thing is it .

Thank you to whoever sent my post to JA.

I’m not after your blood love. Neither are the women on here.

You need to understand you (as an employee of NBBS/No Exit) are stealing money from women who did not ask to be a part of this.

Your company decided to use unethical practices in order to make as much money as possible.

Oh and the way you gaslight women on M&M group is NOT COOL.

You got a problem with my words?

Speak to the women you are INTENTIONALLY silencing.

Screenshot that. You’re welcome.

I'm actually stunned by Sarah today.
As a PTSD sufferer and survivor I'm kind of offended by her actions over the last weeks. (Offended is too strong for how I feel about a stranger and I've had way too much therapy and am too strong a human to credit her with that but you get me...)

It's not #instacool to talk about gaslighting and emotional abuse, it's not a pink Post or some cutesy filtered Stories fodder or a way to claw in customers. It's a real actual thing. That damages many many lives (especially women). And takes ages to deal with! Like, YEARS. She's crossed a line trying to feed us the line of emotional abuse and then springing back to her old ways. It's genuinely very concerning and dangerous for anyone watching her, who might not be as far along in their healing journey. To think they are meant to spring back like that, to think you can get over it in 3 days, to think you can just be a #boss #bitch and it's all fine. It's lies. It's unhealthy. And it's cruel.
And on top of that, she's taken people's money! The one way many women manage to build themselves security. Women deserve better.

She's taken us on a an emotional rollercoaster recently, pushing and pulling her customers (and family) about. Relying on other peoples kindness or (what could be perceived as) weakness. But she's totally revealed who she is today.
She's worse than LD.
She knows nothing of which she talks about business-wise. (lol, she's just realised there's a recession?!)
She's a mess emotionally, and is gas-lighting and conning her customers herself.
She knows exactly what she is doing, and bullying whoever she can into silence to follow along with her.

She's doing exactly what LD did but in pink and targeting female small business owners - who are already more vulnerable than men cos #genderpaygap /few female founders/the patriarchal system in which we exist/ gender imbalanced redundancies during the 'rona... etc etc etc

She's basically any female founders worst nightmare, and channelling some 80's Alpha male shit. We didn't fight for our rights in the workplace to get trampled on by women emulating unhealthy male work culture.

Unfollowing this trash human.
Supporting anyone who speaks up.


p.s GO BECCY

What’s happened here is too much merging on Sarah’s part of all aspects of her life, such as
Her husband becomes her business partner
Her business mentor becomes her lover + business partner
Her money coach becomes her business partner
Her mother becomes her business partner
Her personal brand becomes her business brand
Her personal finance goal becomes her business marketing technique
Her personal life becomes her business reasoning
Her mental health issues become her way to engage with her audience

No wonder she says she is confused.
It’s too much blurring of all the lines.

But sadly, nowhere in this shambles do I see the customer as the focal point of Sarah’s attention. And as they say ‘customer is king’. She forgot a fundamental rule of business which is why most of us won’t be buying from her again. Let alone now that we know the extent of her ability to barefaced lie to everyone and the extend she goes to to cover up her tracks - nobody wants to do business or purchase from anyone with a shady track record like that.

Family breakdown is not a nice thing to be watching - it makes me extremely sad to see. And a social media account with 40k followers is not the place to be airing that level of dutty laundry.

Good luck with your refunds / legal pursuits to everyone who is owed money.

Sticking with the song-title theme we have thread 5!

What has happened since the last thread started?

Well both Beccywatkinson and Panicthemother on instagram know the score.

Sarah and Jason are "Back like we never left".

Refinery29 did a story: https://www.refinery29.com/en-gb/money-manifesting-life-coaching-instagram

The Legal and PR Team (if they exist) seem to keep scoring own goals.

I discovered Llewy and Rhys' past lives as ACTUAL MLM SALESBOTS. What a turn up for the books!

Sarah thinks people are holding her to unrealistic expectations. Where to start on that one?

Jason had a birthday. (Tinest party popper goes *phut* and ejects confetti over a 10 cm radius).

Sarah wants everyone to know she listens to cool music and smokes the ganj - she CANNOT be tamed.

Sarah is very keen to get honest feedback! She's not trying to build a case against people with valid grievances. No. Never.

Thread suggestion: “buy a crystal, buy a rock, but don’t mention refunds or you’ll get a block.”

Good morning ladies and MERRY CHRISTMAS to you and your loved ones! xx

That's right, I'm back after that little hiatus - and I want to be here to help everyone who has lost money to this joke of a woman.

Anyway, I'm back, I'm here and I want you all to enjoy this special time with your families and loved ones, so make the most of it.

Once the festive period is done, I'll be sharing a whole load of useful resources, advice and legal angles to assist every single person who has lost money to Sarah Akwisombe - and not just the Smashing It/Business Accelerator cohort. Literally EVERY SINGLE CUSTOMER from 2020 is entitled to a refund (which they can enforce through the Small Claims Court) thanks to new information I found. I've been busy behind the scenes..... (and yes, she blocked me on Twitter, but being not very bright, hasn't worked out that that doesn't mean much as an incognito browser soon gets round it if I want to see her posts)

Here's to a wonderful time over the festive season, and I look forward to helping everyone absolutely financially nail the mentor shagging, fake milli blagging, faux feminist contrepreneur Akwisombe in the new year!

Right that's it - I'm off to spend time with my lovely little family. Enjoy yourselves and we'll come back stronger than ever before!

********************************RECAP*******************************


Sarah Akwisombe, an Instagrammer known for her No Bull Business School with a very engaged female following and what seemed like a decent online business with some history in music and interior design, started selling group coaching and individual coaching with herself marketed as way to empower women to develop their business ideas and existing businesses. She seemed to have quite a success with it given this coincided with lockdown and fear of economic downturn felt by many in Sarah's mainly female audience. She was also on the way to publishing a book called The Money is Coming based on her money manifesting method and business tips. All this success seemed quite inspiring for some especially as Sarah seemed to have been doing very well with it all. In June she introduced her mentor, Llewelyn 'Llewy D' Davies also known as tttofficialuk and by her own account he was the man pushing her to all this success through his amazing mentoring, having been a 7 figure earning man himself. She said that he has not appealed to her initially as she thought he was brash and loud about his success and naff but then decided to stop judging him and when she finally put those judgements aside she met him and liked him. Having introduced him as a successful coach and given him credibility as someone she approved of, she started selling group coaching with him, with up to 250 participants at the time called Smashing It. It was all heavily documented on social media and also aggressively marketed as one in a million chance to be coached and empowered to make money. Once one course was set up and sold and stories of apparently happy customers were shared constantly through Sarah's account, aggressive selling begun for follow up courses with Sarah and Llewy. Again, those courses were marketed as long-term propositions with ongoing support for 6-12 months to help people launch successful businesses. Sarah's book was published in August to apparently great acclaim and became a Sunday Times Bestseller. Other offshots of the group coaching were hosted by Sarah and Llewy such as exclusive events with a subset of the SI group in hotels. All the while, Sarah was doing a countdown to a million often talking about how much she was making - hundreds of thousands of pounds apparently, never stopping and posting pictures of daily workouts as motivation. This was a departutee from her usual manifesting method which is much more gentle. Designer shoe and bags were showcased as signs of success as well as a garden office being custom built for Sarah to run her business from. Sarah also told customers not to get in touch as she was getting a lot of standard logistics DMs from customers and said she was building her business quickly so people had to wait.

Mid September Sarah hit the million, announcing this with her mentor Llewy by her side. Weird vibes were felt as Sarah did not seem pleased at all with the achievement she apparently worked on so hard to get and there was no outward celebration of it.

Few days after, Sarah posted some cryptic stories saying that she needed to take a break having been going at an unsustainable speed for the last few months. She also did a tearful Live video where she explained that she lost her way but could not explain any details but acknowledged that she ignored her gut instinct and that she has not been delivering her usual value with work she recently sold but was at pains to point out that she was a willing participant in whatever she has done to date. She also said in her stories that she made a million ands lost it clarifying that it meant that she made it but she then had to refund the courses that were cancelled so her million therefore was not a million anymore. She also called out Tattle and told us to fuck ourselves or words to that effect.

In the meantime Tattle crew has done some digging on LLewelyn Davies and it turns out that despite him apparently living millionaire lifestyle as a successful business coach with a blonde wife in a Tudor mansion, his companies listed have minuscule turnover and that the mansion is rented and there is no evidence of his 1.7 mil of earmings Sarah gave in his CV.. Also that Sarah and Llewy have a company together the've set up in September called No Exit. It also seems that he is what is now termed a Contrepeneur using NLP techniques to sell coaching aggressivelywithout much substance and that him and his brother (also a coach) have been buying followers on Instagram in 20-30K while apparently coaching others how to grow successful online business.

From then onwards, disgruntled SI customers were waiting for refunds from the cancelled courses who have also reflected on the value they got from the courses as well as group coaching she sold prior to Lewy getting involved. When they read Tattle they've realised that the millionaire coach muscle man was anything but that and some decided they wanted to have refunds for the whole SI given they were misled into trusting a conman. Customers also gave accounts of poor customer service, radio silence from Sarah for days and learning about a potential fallout between Sarah and Llewy from them unfollowing each other. Accounts of bullying and silencing criticism by Sarah's acolytes in Facebook groups set up to support SI were given pushing customers to find support on Tattle given that Sarah signposted it a number of times. Interestingly, some people from group coaching sessions Sarah sold pre-Llewy gave accounts of those being rushed and ill prepared.

Many customers stated that FOMO was a major factor in them buying courses as the marketing tactics made them sound like the only place to be with limited number of places - even those who did not buy in the end admitted to having been very tempted. Whatever it was Sarah and Llewy were doing was working. Upselling was rife where people from one course were immediately marketed to to buy to another.

Sarah finally spoke to her customers via the SI Facebook group being surprised at the reactions of her customers and requests for full refunds, saying that she thought she delivered value and that she thought that her customers 'had her back'. Also said she needed to focus on saving familyt and business which was odd in finacial terms as for the last few months she kept sharing revenues that were going into 6 figures. Customers on Tattle told stories of waiting for refunds, wanting to have direct contact with her or at least have confirmation of what happened given the coaching made them open themselves vulnerably with their personal lives.

There was also some serious human cost to Sarah and Llewy's shabby tactics as some women on the course were given advice to cut dead wood and left relationships or alienated those close to them who tried to question what they were involved in which is a standard MLM tactic and were left in a lurch after course that was meant to last 12 months ending abruptly with no explanation. Others were simply upset by having been taken in and led to this by someone they trusted and could relate to ie. Sarah, as many put aside their reasonable doubts about Llewy thanks to her recommending him personally. No explanation was given by Sarah however what seemed like series of passive agressive posts were made by both sarah and llewy. Sarah was making fun of people buying fake followers on her No Bull account which was clearly aimed at Llewy and his actions and Llewy was dismissing accounts with pretty pictures and positing some 'you okay hun' style stuff about disloyal people and his 'circle of trust'. All of this was being watched by customers some dismayed at the handling of it that way ands lack of proper communication re refunds.

Llewy D did a ranty sweary igtv on his own Instagram complaining about online trolls (Tattle being onto him) where he displayed intimidating levels of aggression leaving some to ponder how it must have been for the women, Sarah included to be coached by a man like that. It was also evident that he was selling more courses on the fly, contacting the people in the Facebook group for 1-2-1 coaching without having any infrastructure to deliver, given the SI experience people had.

Until today the story was mostly contained on Tattle with a curious ring of silence around it on Instagram but as of yesterday a number of women from SI course started coming out speaking about Llewy D and a horrendous experience they had with him as 1-2-1 coach branding him a misogynistic bully but saying that it had nothing to do with Sarah. Hair raising account was given of Llewy talking about other clients and their financial situations and private lives as well as being agressive and intimidating.

Sarah promised to refund people who requested SI refunds. Some received those, some are still waiting and want this Tattle thread to continue to hold Sarah to account as all the sales seemed to have gone through her shop front.

Llewy D has food poisoning apparently which seemed to have coincided with stories about him breaking from women who felt defrauded by him. His brother Rhys is advertising for an event in a hotel promising yet another millionaire making event this weekend

This story is still developing.


Have I missed anything? ;-)

The way Sarah is handling the fall out from this is absolutely digusting. She has 230 people in her Smashing It group waiting for an answer as to what's going on. They haven't put out the weekly Zoom content for 2 weeks now but have allowed Llewy to stay in the group and post 'lives' saying things like 'anyone questioning their professionalism has no integrity or compassion' WHAT. Why is he still in there if they've fallen out? There's a horrendous bullying vibe in the group, their cultish followers jump on anyone who dares asks questions and Sarah hasn't said a word but is apparently putting out some kind of 'statement' today. The sad thing is, as much as there are many strong minded people in the group who have already left, there are a lot of very vulnerable women who have even left relationships as a result of being told to 'leave behind dead wood' and they lap up every word both Sarah and Llewy say even when it's dangerous and inaccurate.
The fact Sarah has gone to social media instead of dealing with the fall out professionally and privately is just shocking and screams fake and damage control. Its a giant catastrophic mess and u-turn and she should be behind the scenes looking after her clients, not posting bullsh*t 'realisation' posts when only a week ago she was announcing her million, mocking women who aren't salesy enough and saying things like taking a break is failure.
Originally, Smashing It was a positive place to be, but the substance and content very quickly dropped off. I've read these posts and yes it might seem stupid that so many people fell for it, however there were many many brilliant women in there with successful businesses already. We trusted Sarah and were probably wary of Llewy to begin with but the trust in Sarah meant we got over that.
I don't for one second think she's been burnt by him, I think she knew full well what she was getting into.
You can see from the social media comments even after all of this, how much people are bought into it all yet there are a lot of very disgruntled and becoming more and more angry others.
In terms of her refunding people, they have very quickly changed tact. A lot of people on Smashing It have asked for refunds and got them, then all of a sudden yesterday she was telling people they couldn't have them because they have a 14 day refund policy so don't be fooled that they're doing the right thing because they aren't.
Its incredibly sad to watch, we're all in shock with it to be honest. Lots of people are actually feeling very traumatised with the pace at which it's fallen down, the passive aggressive social media posts between Sarah and Llewy and the confusion about what's actually happening.

What she definitely hasn't considered.. is how many potential future buyers are watching this... tattle is 99% lurkers!
I almost bought at the last round, I am so so so glad I didn't. I have friends that almost did too... but we thought it was weird LD had so few interactions so we held back. Seemed fishy. But we were close.
She's stupid, or naive for messing up with you guys, but putting future business in jeopardy by handling this so badly, is actually madness.
For someone who is a Social Media expert, she is hugely underestimating the power of the internet, how people actually use it and how long it's gunna be around for. And to say everyone here is a troll, is verrrrrry wrong. It's just a community of people who are smart enough to know there's another side of social media, and who want to acknowledge it, and critique it..It's an industry after all.

And, put simply, if this was my job, and I had done this, I'd be fired. And I would deserve it.

(Can I also say, as a total outsider - you guys ARE the badass boss babes, a bunch of you know a LOT more about business and being a decent human than her/him, and you're absolutely the most incredible group of women, coming together, to fight for something better. You should be damn proud of yourselves. It's hard to be a woman in this world, let alone work on yourself through a pandemic, reach out for help and then have to identity and exit an intimidating and bullying-style situation, as this seems to have been. It's hard to stand up in a crowd when your gut is telling you it's wrong. It's hard to question the cool kids. BUT if any incident has ever shown you that you don't need an insta-coach, I really hope this is it! You were doing everything right - they let you down. Hope it gives you all more confidence to push forward in ways that suit you as individuals